SIRE - 1997 campaign (1997, Netherlands) (4K upscale)

That's right, the ads most well known by SIRE. I'll give each of the 3 Cannes winning ads my thoughts in order.

"Countdown" - the one that everyone knows

This ad uses great use of shock factor. The idea is so twisted, it might actually be the greatest firework ad ever made, on par with DTI's "Hospital". I secretly love it.

"Sign Language" - the underrated one

This one tones down some of the shock factor for clever work with subtitles. Pretty ingenious.

"Nose Picker" - the one that everyone forgot

This one is just bizarre. I think the idea is that his hands are so messed up that they resemble toes. Yeah, pretty stupid. Props for the "Predator" poster though.

This content is not mine. All rights go to the original directors and producers. The only work by me is the restoration.

[LinRuiEn]

"sign language" was so ingenious, especially the subtitles starting to lose letters as the fingers left. Very powerful, I think even more so than "countdown".

[strawberryowl]

What I like about the sign language one, is that it's like two birds with one stone as its shows that two effects of firework misuse such as loss of hearing and loss of fingers (and a clever callback to the first PSA).
The first one is still the more ironic one and it deserves to be so.
The third one loses its effectiveness because having a toe for a finger doesn't seem too bad of a loss compared to losing hearing or fingers. And grossness is not an effective message for a PSA.

[killr]

If im right, theres one more. Shadow Puppets.

[WolfKing-dvxd]

Those first two were powerful, but that last one, just gross.

[pootis]

I have noticed something in the "Sign Language" one - as you can see, you see subtitles, the letters start to lose when fingers lose too.

Those are powerful PSA's.

[MrStickman]

0:12 Oh god, I can't imagine the misery of losing both hands...

[kimberlywhatevervids]

If you're both deaf and don't have hands.. you wouldn't be able to sign :(

[Quailbbu]

The first one is the most creepy one to me

[Hatsune-Miku_Fan]

Oh yeah i remember seeing this a year or two ago, stuck with me

[TheMalharesCoven]

"'4% of all fireworks victims suffer from loss of hearing, approximately 58% receive serious injuries to the hands, and in 2 percent of cases, a combination of both. So just in the case the message wasn't clear, "Only Jerks mess with fireworks"' Note: If you've seen the English one, it's "You're an ass if you mess with fireworks" and then obviously, there's the Dutch one in the Dutch language)

[Scifimaster]

It's too bad this series (as far as I know) wasn't still ongoing by the early 2000s, because then they could've used the Enschede incident as an example of how messing with fireworks makes you a jackass.

[RogueAI]

1:18 they straight up started making fun of him lol

[alexherrera]

Missing fingers were saying
Injuries
To the hands
And I 2%
Of the cases
A combination
Of both
So just in case
If this message wasn't clear

[bovinearrogance]

love how they have these firework victims in these commercials with this terrible life altering thing that they have to deal with for life, and they just fucking mock them the whole time calling them Jerks and Ass's for doing something stupid years and years ago

[sheepcarpet]

i feel like the last one is misunderstood - the man lost his fingers and his toe was used to replace it. he cant do anything else due to his disability.

[StaticDoesArtStuff]

Idk why the first one creeps me out so much

[robodale]

i don’t know about y’all but the first one makes me so anxious for some reason.