What Happened to Amazon?

Amazon Now Shows You MacBooks' price per kilo to help you decide whether it is worth it... Do you know the reason why does the world's biggest retailer constantly has the "worst" design?

It's genius.

So even professionals thinks the design sucks. They say the UI looks old, clunky, and outdated. And side by side with modern websites I'd agree. But this ugly and confusing design is no accident.

It is the result of billions of dollars of top secret research.

You see at Amazon they run social experiments on their 200 million monthly visitors. Cuz sometimes a crazy idea like this, can increase sales by a tiny percent. Sometimes it will decrease sales and create a loss of a few million dollars. But the only way to find out is to split some of those visitors into a 50/50 AB test. That's why some users saw that...

Sources:

[alementary]

Road to 1M!!! 👀 Thank you for subscribing 🙏 Even better videos to come 🔥

And as always, sources in the video description :)

[Lemonici]

American : I DON'T KNOW KILO🇺🇸🇺🇸🦅🦅

[ToyTiger]

1st! There was (or maybe still is) an old pub in Germany called "The Four Moors" (old-fashioned for a black person). But the sign outside showed only three. Many people went inside pointing out the mistake – and some of them stayed and enjoyed a beer! lol

[IndianProYT]

Amazon should really work on their website though. They can make it a LOT better!

[mr.cauliflower]

I like simple design. 20 tons of Javascript is not a good thing either.

[mateus-qx]

Nice, how can I buy exactly 1 kilo of macbook?

[KuSaNaG]

Maybe he should put a meter to indicate how many more purchases to be made to fund his next giant dong launch.

[JustMoreOfAnAverageAustrillian]

Last time i checked. Amazon isnt a Museum.