Dove: Live Life in Full Colour

Wearing bright, bold colours gives us confidence. But not every woman can let her true colours shine through. That’s why Dove searched for four women who deserved more colour in their lives and treated them to a very special occasion.

Dove invisible dry is proven to leave no marks on 100 colours, so you can have the confidence to live life in full colour.

#100Colours @DoveUK

[Ballyclarelimited]

Great to see four firefighters getting a small treat for all the dangerous, hard hours they put in on the job. And great to see our fire and rescue kit in use.

[widowtwonky]

Don't tell me not to run into fire! Tell fire not to burn me!

[Dj_spitfire]

They are real firefighters  and it doesn't matter what sex they are! its just a dove advert which I think the product they are promoting is spot on...why criticise their jobs race or looks .!!

[Why_are_you]

A downside is that the turnout gear doesn't let you express yourself. The upside, however, is that it keeps you alive while you do your job.

[petermcgowan]

Is it just me or does the woman at 0:03 look like she's lying?

[georgebaggy]

No such thing as a firewoman, just a woman allowed to act like a fireman for political correctness.

[willpoole]

Can these girls carry a 100kg(220lbs) man out of a burning building?

[YodaOnDMT]

This video has been annoying me by popping up before something I actually want to watch.

All you've done is found four fire women from around the country (I bet finding the black one was a pain) and are acting like their lives aren't complete because they can't be "feminine" when they chose that job precisely because they're not "feminine" (assuming that is their jobs and there not just actors) but they use your soap and suddenly they're feminine?!!!

I'm a bloke and I use your soap for my face (other soaps leave my face dry). Where's my advert?

Your product does actually work (at least the soap does, I've never tried anything else... feel free to send me a load of your products and I'll test them) so just say it works and how.

[weridpanthegeek]

This is too unrealistic to be real! This must be sarcasm!

[PKblaze_Twitch]

I facepalmed so many times I think I may have concussion. Sorry but why does it need to be expressive, you are working.

Also, why are only the women getting these privileges? Seems a bit sexist if you ask me.