What is Backlink in simple words?

A backlink is a link coming from another website to a specific webpage. For instance, if you create a webpage and 20 other websites link to it, your webpage has 20 backlinks. Links within your own site don't count in the backlink total.

Backlinks offer two key benefits for web developers: direct traffic and search result placement. When more external sites link to a webpage, it can attract visitors from other websites, called direct traffic. This helps grow the site's presence on the Web and brings a steady flow of visitors from different sources.

However, most website traffic comes from search engines. They use backlinks as a crucial factor in their algorithms for search result rankings, making external links vital for good search placement. This is why generating backlinks is a common practice in search engine optimization (SEO). The more backlinks a webpage has, the higher it may rank in search results for relevant keywords. If a website has many pages with backlinks, the overall number of incoming links can boost the ranking for all its pages. While most backlinks go to a website's homepage, links to other pages within the site are valuable too.

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