Why Toothpaste Comes in a Box?

Here I leave you a list of environmentally friendly alternatives to everyday products:

Toothpaste (Zero Waste):

Toothbrush (bamboo, biodegradable)

Dishwasher (biodegradable/zero waste)

Trash bags (biodegradable)

Cotton buds (bamboo, biodegradable)

Make-Up Remover (Reusable, zero waste)
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Why does toothpaste come in a box? It should not!

Every year, billions of useless toothpaste boxes are produced and immediately thrown to waste. For that, millions of trees are grown and billions of gallons of water are spent to grow them, and turn them into boxes. Only because it looks better!

Making all toothpaste tubes come without boxes is one simple green step we can make that would benefit consumers, corporations, and the earth equally!. This has already been done in Iceland, which means, we can do it too, everywhere!

SHARE! the more people sign, the more probable it is this will happen

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[tusharkathuria]

See the bigger problem is why it comes in a plastic tube..
Answer is, it is semi liquid/paste hence we need water proof packaging.

To this I say why do you sell it as paste?
Answer to make more profit as the water in the toothpaste gets sold at the price of paste.

Ideally we should make tooth stick instead of toothpaste I.e. a dried form of toothpaste. You can bundle many sticks equivalent to a toothpaste and wrap it in paper packaging. Keep markings on toothstick like we have on chocolate for easy breaking of required amount. Put it in mouth chew and wet it to make a paste and do the usual brushing. Wonderful idea and you save a hell lot of plastic.

This is a easy thing which even corporations might have thought of but that will reduce profits so they didn't do it. I wish people in power kept environment higher than personal greed.

Share this message as much as you can. Someone with required resources might do it.

[rahulpatil]

I am from India you just start awesome things I appreciate n obvious spread this, also all the best for your journey, we are with you.

[therealblueguitar]

The toothpaste tube is made of plastic / aluminium. The cap is made of plastic and tossed away like the rest. The cardboard box is really the LAST thing that is troubling about this. You can burn or recycle the cardboard with very little toxic effect.

Colgate is producing tooth paste that supposedly "whitens" the teeth. It contains tiny plastic balls. Not only will the friction of the balls roughen your teeth with excessive use, the effect won't even stay. The plastic balls are "instant waste", micro plastic right out of the box.

This entire video is a terrible feel-good viral campaign that completely ignores the true issues about packaging and focuses on the least worrying part, the cardboard box. Sure it takes a lot of water and resources to produce unecessary cardboard, but literally the entire rest of the product is the bigger problem!!

[paquitoperez]

After watching your video, I wrote to Procter & Gamble (Colgate, Oral-B, Ariel, Dash, Lenor, Tampax, and many more!!!) to ask them why there were no boxes in Iceland but everywhere else.
Here is their answer:
Good afternoon,

I hope you are keeping well.

I have just received feedback from one of our internal department regarding your enquiry.

They have confirmed that all our toothpastes are shipped in cartons, no exceptions, even to Iceland. However, once they reach the retailers, if they decide to display them in their stores without the cartons, this is their choice.

If I can help further, please let me know.

Kind regards,

Peter

Consumer Relations

Strange, no?!?

[szyna]

I read a few comments and people are like "who cares about box, when the tub is plastic", but I ask: why don't you care about unneceassary box, whatever it is made of? It's waste! It dosen't matter what it is, when it's useless. And not only in toothpaste but in everything. I don't understand why some creams I can buy without box, but diffrent (made by the same company!) are in paper box and the box is wrapped in foil. Why??? For what?

[matthiasluetkemeier]

In Germany most toothpaste is sold without box, no problems in retail or transportation. Even Colgate or P&G sell without the box, because consumers are used too. Use public pressure from social media to force the companies and retailers to change. This an easy thing to avoid unnecessary packaging...
Good initiative!

[AndaVZevedei]

This campaign and its petition are a great start :) yes, the box can be recycled, yes, the plastic tube is a bigger problem but why not working on the problems in steps, and this would be a great 1st step. I am IN <3

[RP-ciqe]

It's almost true. The problem is that good looking stand up tube needs to be done with double thicknes compering to tube in carton box. i dont know all brands but for sure CP is doing like that. additionaly the plastic cup is bigger.

[AlmightyGod.]

You may be amazed after reading it but in ancient India we used twigs that directly comes from plants and trees however there are many people in India still use it. The benefits of using it is that is completely eco-friendly and better care your gums!
Even if you through away those toothpaste tubes they will also create some environment pollution!

[thinudo]

Amazing video, I'm looking foward to seeing next one. Thank you !

[andyquinones-pi]

Products come in boxes mainly for advertising, and they started becoming more expensive with the advancement of fancy print technology; glossy color photos and the like.

It was Sam Walton who convinced suppliers to lower their prices AND at the same time maximizing shelf space, which in turn made Walmart such a distribution powerhouse at the time. Nowadays Amazon has further revolutionized distribution to include drones and self driving vehicle deliveries.

Not all products that come in boxes are fancy however particularly with pro gear where advertising isn't necessary because consumers of these already know what they are purchasing and the quality of the product.

In fact, a product which comes with fancy ad claims is a sign of cheap vs quality.

[sebebolimus]

Umm... I'm sorry, but I'm Icelandic and I have to tell you that this video is nonsense. You can definitely buy toothpaste in a box in Iceland and I've never heard anyone talk about that "issue" there, let alone there having been some sort of concerted effort by consumers to buy non-boxed toothpaste and force Colgate to employ different production methods for only that single (and small) market...

[ovauskhan]

That was nice Abdullah about ladder for isa coming that was unherd before well done...

[michellelowry]

But it looks like the plastic lids get substantially bigger, and plastic is worse than box, right?

[Anusiakens]

Love to you, Alan, and to awesome Icelanders! :D This is a great initiative. PS. Which coutry is the first one ?

[minutespourcomprendre]

You're off to a great start sir, keep it up

[Franchescx]

Maybe the boxes are used for easy stack and transporting? How can you transport thousands of toothpaste without a box? They all will exploted in a truck...

[barkhablack]

Hi Alan, an idea - why can't there be toothbrushes with detachable brush end (like a razor has a cartidge that gets replaced, but the stem remains same).. that would reduce plastic waste

Hi, I'm coming from Emre Durmuş's channel but I've seen this video two years ago. Nice to meet you Alan! Greetings from Turkey!

[thegavittfam]

I was just asking my family this same question today. I literally make no sense for me to buy it bring it home and throw the box away.