The Changing Role of the CMO: A Panel Discussion

Antonio Lucio, principal & founder of 5S Diversity and former CMO of brands such as Facebook, HP Inc., and Visa, will be joined by HP Inc. Global CMO Vikrant Batra, Citi Managing Director of Brand Engagement and Integration Nikki Darden, and McDonald’s CMO Tariq Hassan, for an in-depth exploration of the changing role of the CMO. Drawing on their diverse life experiences, points of view, and industries, the panelists will reflect on the unique challenges facing CMOs today and offer insights into how best to utilize the marketing function to drive meaningful and transformative change within a firm.