Which Of My Products Should I Focus On?

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How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
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I love him so much. Very useful straightforward answers every single time. And giving credit to his wife too... World class individual.

shonvibes
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I would start crying if he said that “No” to me😭😂

mall
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Love how you shaked your hair and the hair stylist said I know and I totally want to cut your hair by the way 😂

bosshogg
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A missing piece here that I think would be helpful would be to do some market research as well. Passion matters, expertise matters, having good branding matters, along with a host of other things but if the market doesn’t exist and people don’t want your product the decision can be made on your behalf

LukeF
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B2B would be a great way to sell the product on a larger scale 😯

thetadaabox
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The captions near Alex's crouch are super distracting.

jenniferbrooks--planj
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Who else is reminded of Loudermilk season 2 Episode 1

nietin
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Great advice. Anyone know where this was shot?

Just_Samson
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Does someone know what shoes hes trying in this video?

Jack-hvuj
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“I totally want to cut your hair by the way”

“No”

😂 love Alex

Copypastedates
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The ONLY reason we are venturing into the B2B space is because if Meta decides to slap us marketers then B2C could be dead over night. Wrong or right? (We are crushing B2C by the way, I just don’t want all my eggs in that basket)

EricScott-zppr
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Man spreading and mansplaining all at once. Exquisite

toon
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What in the everloving.... was that answer lol? :D Borderline non-answer and very objectively something anyone could come up with. It 100 % feels like he has no idea what business is about.

funsun