How These 3 Sites Can Adapt to Thrive (Ep. 312)

AI is changing the game of content creation and SEO, and it's important to adapt your business model to thrive in this new environment. In today's episode, we discuss the impact of AI on the content creation landscape and share our insights on how to make the most out of these changes.

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Check out our Google SGE breakdown:

Site 1 - California Through My Lens:
Site 2 - Knife Informer
Site 3 - Moms Who Think
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Time Stamps
00:00 Pre-Intro
03:07 Intro
06:20 Building sites in the age of AI
24:46 Site 1: Travel blog
34:53 Site 2: Review site
44:02 Site 3: Classic ad site
51:26 Final thoughts
56:33 Bye-Bye

[andreeacirstea]

Love it! Would love to see more content on practical ways to create a product!

[MWRent]

YES for the products video!!! Especially either selling other physical products or creating your own physical products, and the logistics. Thanks!

[michaelsmith]

Excellent overview, you guys always do a great job.

[johnlewis]

Amazing episode. Also a big YES on a podcast about easy ways to generate a product.

[SharonChen]

Great video! Yes, please explore more about turning a pure website into a business. Creating a product is not hard but creating one that people will buy is not easy. Essentially, product market fit is a crucial thing to figure out before putting in any effort in the creating process, I think. Would love more insights on that! Keep up the good work, guys!

[Khdiwi]

YES of course, I'm waiting for the episode from now 🙏♥️

[mrpectus.]

Amazing content as always! keep up the amazing work

[CorinneSegura]

yes i would like to see a podcast about making products!

[judzens]

Yes about generating products! And also, what if you're still a small fry, you have some traffic, 20k maybe, how to diversify traffic, how to earn more from a small site and more email marketing series. Basically, how can small website owners cope and thrive in this very competitive environment, without relying on Google. Thanks in advance!

[margaret]

I want to see that episode of easy ways to create a product...

[annlouis]

great video！I want to know more details about how to develop info products🎉

[XavierBoulogne]

Even more difficult when you start from zero trafic these days..

[harvestseason]

Is there a specific reason of implementing the shop in a sbdomain?

[mariomusa]

Awesome one. Do more bussines related video rather than just SEO.

[stevew]

Still listening but had to comment:
Since 2010, I’ve always thought, ‘you have to have your own ‘thing’. Product, service etc. Product is a big world (physical, course, tool or app as they’re called now etc etc).

In fact, the first person I learned SEO from, was someone teaching it (since the mid-2000’s) because they’d learned it themselves IN ORDER TO sell their course (cd rom and physical manual) in a legal niche. They taught the importance of quality content etc way back then (when others were building those micro niche sites) in order to SELL something, way back then.

The good advice has always been there...along with those who try and make money from the ‘window’ of opportunity before google catches up.

It was a blessing when google got rid of the spam micro niche sites that people were doing.

It will be a blessing (IMO) when I google ‘best such and such for x’ and I know longer see a site that gives me reviews where the content creator (the site owner or some cheap writer they’ve hired) has never seen or used the product; has no expertise in the subject matter etc (yet probably thinks of their site as an authority site). Good! I hope they all die out.

When I google, ‘best stock broker to trade emerging markets’ I don’t want an AI answer, nor some, ‘content site’ answer. I want an answer from someone who trades stocks in emerging markets, has used several brokers, and has some strong opinions to help guide me.

Conversely, if I want a site (a real business) - I’d better offer the same kind of value/ uniqueness/expertise.

In case I didn’t make myself clear: I consider MANY of the Amazon review/other reviews/ and Ad based sites as basically no different to the spammy crap the micro niche guys were doing 15 years ago.

I can’t believe some are thinking about having a product as a new idea/way forward. It’s only ever been the best way (at least to feel good about yourself!)

Now, back to the video :)

PS I’m usually mild mannered and don’t have strong opinions, so I made an exception in this comment :)

Now, back to the video :)

[NotThatOlivia]

AIRBNB stopped working with affiliates!!!

[primetimeweb]

When the supply of ai-written content is infinite, verified content of the brands with the highest quality will be valuable whether that content is human-generated or ai-generated. Blockchain could be valuable for establishing brand provenance, but also at least for a while, audio and video will be more valuable because ai-generated audio and video don't compete with human-generated audio/video yet.