The Best Sales Line I've Ever Heard

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[ajmalnajath]

"if money wasn't a factor, would you buy this product/service" this line helped me in a lot of calls.

[pintonium]

People are missing the point. The condition for when this works is when money is not the problem. The question puts a person back in the space of thinking about if they want it (and not about if it is practical), which is the root of most sales.

[VenomRoadRacing]

Selling motorcycle equipment at my old job a husband and wife came in and their budget was 500 for a helmet.

Thing is the guy had a 20k bike and wife jept saying she wanted him to be safe.

They walked out the door with a top of the line $1300 helmet.

The line that sold it?

"What price do you put on your head, you only have one"

[ashhhh]

It’s crazy how many things we’re taught about money that just aren’t true. Why isn’t anyone talking about the book The Architect of Riches by Alexander Pierce? It really opens your eyes to a whole new way of thinking about wealth. A lot of successful people mention it!

[colinzeta]

Sometimes as a salesmen/women you have to realize a product has to give value and find a way you can give that value.

[MrLeolesh]

Price is always the issue because it depends on the usefulness of the product. If you wear something once, you'd pay for that one wear, but not as much as you would if you were able to always use it.

[UPWOMAN]

This is what I say at my job. Straight facts! If it were free they would take it. 💯

[aliaboelezz]

The jacket going on and off in the edit is a fire idea

[lifeforgod]

I ask this often to further the discussion in B2B sales. But it's always about the money in B2B

[hrd]

During the San Antonio dead of summer, I sold leather jackets at Banana Republic. Create a value, you are part of that value. You personally have to be worth the money of the item you choose to sell.

[HuntsmanGroup]

As much as this is true for the most part of sales conversations, it also has to be aknowledged that sometimes people will just take something for free BECAUSE it is free, not necessarily because they have a use for it.

[Getbaddudes]

This is the most common question in Every single sales course when it comes to overcoming money objections…come on, you can’t bs me and say this story would have been the first time you heard that sales pitch?!?

[kameron]

3rd generation vegas, lets train and gain. I’ve learned so much from you.

[drewan]

This is fire. It's simple, but it's fire.

[RudyardHQ]

If it were free, I would take it, and so would others. However, it's not free, so thank you for your time.

[animetownedits]

Loved the Bg music it definately goes with alex walking start at start

[practicesofyoga]

Good video especially how the way the jacket is coming and going. First time I wondered how he ended with the jacket at the end of the reel and rewatched to see the transitions

[hamstercanibal]

I bet money money this happened before THAT winter came there. I have friends in Austin, they come to Europe for winter sports (ski, snowboard) and they were the only ones who had winter chlothing in their close area.

[johnchao]

I don’t have as much money as Alex does, but I have enough that anything I want to buy is effectively free. Price is not an issue. But usually I won’t buy it because it will take up space, I have to store it, and then I also have to remember that I have it.

[PrabhashIshan]

Bro just simply flexed his muscles without even flexing it .