Implementing a customer experience (CX) framework

We chat to Rosie Handby, Practice Manager of the Analytics & Insight team at U1 Group, about the value of data and how it applies to measuring customer experience.

Q&A comprises:

- Why does quantitative research matter to customer experience?
- What happens when organisations don't include quant research as part of their UX/CX approach?
- What can organisation do to bridge the knowledge gap?
- How much of an investment does it take to create and implement a CX framework?