Intuition vs Analytics in F2P Game Design | Mark ROBINSON

Advanced analytics supports creative genius and allows you to take a player centric view of your game. Importantly it takes some of the guesswork out of game design and development when building an effective in-game economy based on actual player behaviours. We'll look at the pros and cons of game design by both Intuition and Analytics and share case studies which demonstrate why to be successful in today's F2P market you can't have one without the other arguing it's not Intuition vs. Analytics but Intuition AND Analytics that designs a great F2P game.

Delivered at Casual Connect Europe, February 2014