Skype's Downfall: How Missteps & Market Shifts Led to the Loss of Video Calling Dominance

What Killed Skype? (It Wasn't Zoom). Skype was a formidable force, dominating the video conferencing landscape for much of the 2010s.
➡️ That should have meant it was in a position to capitalize on the huge increase in the need for video calling as the Covid pandemic hit.
Instead, the company has languished as one of its main competitors, Zoom, has grown and soaked up more and more of the market share.

But while it may be easy to blame Skype’s demise on Zoom’s success, the reality is actually a lot more nuanced than that.
➡️ In this video, we delve deep into the factors behind Skype’s worsening position in the market, including looking at the company’s decisions and strategies which meant it has not managed to maintain the success it once had.
All around, Skype’s users have started to abandon it - and that trend doesn’t look like it’s going to reverse any time soon. This is the story of Skype and how it lost its identity.

💬 What do you think the future holds for the company - and do you think there is anything its leaders can do to turn the tide on its poor fortunes? Let us know in the comments section below.

Don't forget to subscribe to Intellectual Digest here ⤵️

---------------
Welcome to the official home of Intellectual Digest on YouTube! - Where we will be exploring the ins & outs of businesses, along with their trials & tribulations! 💯

This channel gives you all the little-known histories of different companies/businesses. How did Cartoon Network become a huge success? How did Buc-ee’s rise to such popularity? Why does everybody hate EA? These are some of the questions that Intellectual Digest will answer.
➡️ We give you the full story of these companies and their historical eras. We show you the small decisions that changed a company’s entire history, and the trials and tribulations that they had to face. You will learn the secret strategies that famous companies used to rise and fame… and what mistakes they made that led to their downfall.

Be ready to fill your head with interesting and thought-provoking ideas about the video game industry, restaurant industry, and many other industries.
➡️ It’s time to think back on forgotten companies like Claire’s and Chuck E. Cheese– and learn the interesting details about their particular time and place. There are many stories yet undiscovered– Intellectual Digest brings those directly to you in easy-to-watch and entertaining videos.
Subscribe to the channel to stay updated on all the content, and hit the bell to never miss an upload!🔔
---------------
#IntellectualDigest #SkypeVsZoom #VideoConferencingDominance #MarketShareShift #StrategicMissteps #UserAbandonment #ReversingFortunes #SkypeDownfall

[intellectualdigest]

So, what do you think about Skype? Do you think it deserves its failure? Comment that down below and don’t forget to like and subscribe! I’ll see you in the next video.

[bizshorty]

1st time watching one of your videos. That was really well done. Very informative. I watched every second of it! Thank you for taking the time to do that and to educate. Officially subscriber 582!

[KinoJosh]

You deserve more views and subs for this video alone, great vid!!!

[ijchua]

10:20 video calling didn't come to WhatsApp until late 2016. Even so, it was only one-to-one and group video and audio calls didn't come until late 2018. When Microsoft was fumbling with Skype, it was in the early 201x. Teams launched in 2017. So technically it's not right to say that WhatsApp could do everything Skype could do and more in the early 201x. Skype was still way ahead in video and voice back then, but WhatsApp was far better for chat.

In fact, in the early 201x, MSN Messenger (or Windows Live Messenger) and BlackBerry Messenger were all the rage. But because Microsoft basically killed MSN Messenger around at that time, WhatsApp basically took over the vacuum. If not for Microsoft's string of bad decisions around MSN Messenger, whether fixing bugs or making apps for all mobile devices (remember, Microsoft was still trying to fight share for its Windows Phone devices then), WhatsApp wouldn't have taken off as successfully as it did.