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Why Rolex Stays Away From Football
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A Rolex is a classic symbol of status that attracts thousands, if not millions of people wanting to spend their hard earned money. And it's mostly because of sports. Rolex's brand strategy is based on sponsoring athletes and events in the most prestigious and expensive sports. Annika Sörenstam, Roger Federer, Tiger Woods at the winner's ceremony, all wear Rolex watches while accepting their numerous trophies.
Rolex has a reputation for ideal luxury, these sports have a level of prestige and exclusivity that other mainstream sports like football do not. Rolex comes to mind when you think of Wimbledon's tradition or the splendor of the Monaco Grand Prix. Football is not a spectator sport, and Rolex wants to make it apparent that it is not
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Rolex has a reputation for ideal luxury, these sports have a level of prestige and exclusivity that other mainstream sports like football do not. Rolex comes to mind when you think of Wimbledon's tradition or the splendor of the Monaco Grand Prix. Football is not a spectator sport, and Rolex wants to make it apparent that it is not
Make sure you check out some of our other videos:
---------------------------------------------------------------------------------------------------------------------------
Thanks again for watching and please don’t forget to hit the 👍 LIKE and ☑️ Subscribe buttons!
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