Why Rolex Stays Away From Football

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A Rolex is a classic symbol of status that attracts thousands, if not millions of people wanting to spend their hard earned money. And it's mostly because of sports. Rolex's brand strategy is based on sponsoring athletes and events in the most prestigious and expensive sports. Annika Sörenstam, Roger Federer, Tiger Woods at the winner's ceremony, all wear Rolex watches while accepting their numerous trophies.

Rolex has a reputation for ideal luxury, these sports have a level of prestige and exclusivity that other mainstream sports like football do not. Rolex comes to mind when you think of Wimbledon's tradition or the splendor of the Monaco Grand Prix. Football is not a spectator sport, and Rolex wants to make it apparent that it is not

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Excellent video, Rolex is a recognized brand and for a market segment that has a lot of purchasing power, we can see that Tennis is an elite sport and soccer is admired by people from all walks of life.

josehern
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This is was very interesting for me, I didn’t know that before.. amazing!

bbkfqbz
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This is really very interesting, always wondered why does Rolex stays away from football. Thanks a lot for the useful details.

michelecollins
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Rolex enjoys a reputation as one of the most aspirational luxury watch manufacturers. They don't need football.

LionHeartNet
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Great video. I really enjoyed watching it.

vladkokavec
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I'm used to seeing Rolex on tennis and F1 broadcasts, but I didn't know why they stayed away from football. A clear and thoughtful explanation, I enjoyed watching the video.

MikeBrain
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I love Rolex. Thanks for these excellent informations

samitrabelsi
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Thanks for the great content. Really enjoy the video Rolex really makes great products. Thank You So Much Guys

ramirozemlak
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From my own understanding, you need to invest wisely, if you need the good things of life. so far i've made over $470k in raw profits from just q4 of the market from my diversified portfolio strategy and i believe anyone can do it you have the right strategy. mutual funds takes a while but investing wisely is the key for short term. Most of us pay more attention to the easy position in the market to the cost of proper diversification.

jelenacatherine
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Great video that explains Rolex's reputation very well!

nenadjukic
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I always asked myself this question and I never understood. thanks for clearing my doubts. now I understand

estebanreyes
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Amazing video about rolex, and why stays away from football.

aserdada
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Great and excellent video about Rolex it explains about the Rolex reputation

penelopekunda
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Always my ideal watch. Today, I've been educated beyond Rolex Watches, through your videos. Nice video.

infinityinfinity
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Now I understand why Rolex stays away from football. Thanks so much for your help

achoaiidi
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Rolex wasn't on the wrist of Sir Hillary. It was Smith watch. Rolex had sent him one but he didn't wear it. Smith isn't around now to sue.

davidcunningham
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Because the average football fan is under minimum wages...and wont even pass the door of an AD to discover that it does not matter because anyway there are no watch to buy 🤣🤣🤣

kyrilkaplan
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The only have to look at the people in the crowds at football to see why they are not interested in being associated with that sport, not hard to work it out

Paul_F_C
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rolex is an amazing watch brand I love it

plis
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Rolex doesn't want to be associated with a sport catering to masses of the poor. Football is the poorest example of all. You have a ball on the ground that impoverished kids worldwide strive to master kicking around in the dirt hoping they become the next Mbappe. Think of sports in which a ball is used and it comes in contact with your limbs or an apparatus made of wood, that is a poor ball sport (football, American football, baseball, basketball, etc), Rolex doesn't support that lower class. However, golf and tennis are examples of higher-class sports, thus racquets and golf clubs are made of alloys. Capital intensive in the cost of gear to perform, unlike the poorer sports, you just need shoes and a polo.


As condescending as it sounds, it's true, unfortunately. In the sports Rolex associates with, everyone wears a Rolex, the sports it doesn't, that crowd is likely to steal Rolexes from people or wear fakes. The curse of poverty.😎 Reality hurts and Rolex isn't for everyone.

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