Ernie Ball Paradigm: Stronger Than Paul Gilbert

We asked Paul Gilbert to break a set of our brand new Ernie Ball PARADIGM strings and see if he was stronger than the most advanced guitar strings ever created. The results? See for yourself.

Ernie Ball PARADIGM guitar strings are the latest innovation from the world's premiere maker of guitar strings since 1962. PARADIGM delivers superior strength, unparalleled durability and the legendary Ernie Ball tone we're known for, guaranteed.

If your set of PARADIGM strings break or rust within 90 days of purchase, we'll replace them.

Available in electric and acoustic in our most popular gauges.

[BrettKingman]

I normally use wire cutters. Much less effort.

[FiendishSpirit]

the only youtube ad that I didn't skip and enjoyed watching :D

[KfirOchaion]

If I wasn't playing the guitar today, and I'd watched this video, I'd really want to start playing the guitar.
OK. I'm going to play my guitar now.

[danielreeves]

what the hell are these strings made of adamantium?! ernie ball you outdid yourselves on this one

[xeroblade]

Because these are made of John Petrucci's beard, refined with PG's sweat.

[anapsuturi]

Whenever I feel sort of confident in my guitar playing, watch any PG video and be like " I need to practice 10000 more hours. TY PG for keeping me motivated.

[joesatchton]

Best. Guitar string. Marketing. Video. EVER. Inspired decision to let Mr. Gilbert go...ahem...apeshit. This 30+ year D'addario guy will give these Paradigms a shot. Let's see how they fare with the NYXLs

"I think broke my whammy bar..." Genius. Sheer genius....

The entire series of vids is utterly inspired. The marketing team deserves huge bonuses. :)

[Zyborggian]

I think you inadvertently forced the man to invent a whole new fucking genre of music with this lmao

[justbrandonll]

Everything about this video is pure gold. Paul is such a gret influence in my guitar playing love the guy.

[turkeytrailhoneybeefarmgeo]

this ad was a pop up before a youtube video i clicked on. the only ad i ever watched to the end. ever! damn Paul.

[oxidhdazoth]

0:39 Finally I found a Paul Gilbert lick i can play !

[joshwatney]

Make an invincible whammy bar cause every guitarist seems to be breaking their whammy bar trying to break these damn things😂😂

[yahyachagri]

God this is the best ad ever... i watched the video about 10 times now

[daleturner]

This popped up as an AD and it made me totally forget what vid I was trying to watch, in the first place! So BAD ARSE!!!! I'ze gonzo for Gilbert!

[Mcrapansel]

stevie ray vaughan would have broken them...

[AndJamTracksForAll]

this is the most rock and roll video on the internet

[chrismeyers]

This is the best commercial I have ever seen. Literally

[ShredRexGuitar]

I cringed when laid that beautiful guitar down face down and stepped on it....shame on u PG 😉

[youreallygotmenow]

This video is the embodiment of pure, unfiltered rock & roll in all its aspects:
- Raw, singing notes played with unapologetic aggression.
- Heavy abuse of the instrument.
- Totally crazy sonic experiments with various tools.
Gotta love Paul's craziness!

[markhawksford]

be interesting if they made a bass set, then I might be interested in Ernie Ball strings.