Maintaining Developer Trust While Scaling Upmarket with Helen Min

In this episode, WorkOS CEO, Michael Grinich, and Co-founder of Phenomenal Ventures and former Head of Marketing at Plaid, Helen Min, discuss the importance of maintaining developer trust, finding smart generalists as first marketing hires, and maintaining a robust relationship between marketing and sales.

In this episode, we cover:
00:00 Intro
00:39 Helen's background
1:10 Early days at Plaid
2:15 Importance of building the sales - marketing engine
3:30 The role of comms
4:22 Rules for developer marketing
6:51 Pitfalls to avoid when selling to developers
10:32 Timing for investing into developer marketing
12:43 Advice for technical founders on marketing
15:30 How to define "having good taste"
17:50 Preserving the founder brand
19:29 Traits of exceptional companies
21:49 Finding the right first marketing hire