BEYOND TOURISM PROMOTION, panel 1

As urbanisation, environmental change and the rising tide of tourism put pressure on cities, destination marketing organisations (DMOs) are quickly having to evolve to fulfil a new role; balancing the pressure of tourism with what’s really important: the quality o f life of local people. Geerte Udo (Associate Director Marketing Strategy – Amsterdam Partners), Signe Jungersted (Director of Development – Wonderful Copenhagen) & Martin Boisen, the session moderator share intriguing insights.