WHY IT'S SO HARD TO BUY A NEW FERRARI...

In this video we discuss the qualifications you need to have in order for you to be approved for buying a brand new ferrari. There are lots of rumors going around on the rules for buying a new Ferrari so I wanted to set the record straight!

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[zk]

When the Roma first came out, i fell in love with it. I ordered it in December 2020 w/ a $15k deposit. It was delivered in May 2023. You can buy a new Ferrari, but be prepared to wait!

Your car looks great - enjoy it and drive it in good health…..you deserve it!

[manbok]

Because it keeps demand high for their cars, while reducing availability, which increases demand even further. More demand = more valuable brand. Ferrari is really great at protecting its brand and keep the value high.

[Concern_Citizen]

You can double check this, but I believe every single Warranty lawsuit, where dealerships or car manufacturers attempted to void warranties, have lost in court. Courts have established that manufacturers can't arbitrarily terminate the warranties if consumers change some aspect of the automobile. It has to be something specific that cause a specific item to fail. For instance, if you change your wheels, and sometime after, your door locks quit working, they can't refuse to fix the door locks so long as the car is within the warranty timeline. Now, if you changed the door-locks mechanism to some other type of brand, they can refuse to replace/repair it under warranty free of charge. But CANNOT void the car warranty. I believe that's case law, and also embedded within the Federal Trade Commission Auto Warranties directives.

[zarbon]

Will, you're wrong. I used to work at Ferrari's US headquarters in NJ. I can ensure you that Ferrai enforces the strict guidelines on who could purchase newly released vehicles.

Allocation to dealerships are small in order to ensure dealerships focus only on selling to top clientele. Ferrari is known for cancelling allocation to individuals that dealership sold to after Ferrari deemed them to be undesirable.

Ferrari only allows dealerships to sell a new vehicle allocation to individuals that are not highly desirable only when the model is approaching its end of production.

The reason Ferrari heavily restrict buyers of their vehicles is to protect its brand image. They don't want to be associated with the typical Lamborghini buyer. They view these individuals as lower class, posers and new money individuals. By rejecting them, Ferrari has become a more prestige brand that mainly caters to higher class individuals. They are willing to pay a premium for access to the brand.

[zk]

When you buy a new Ferrari from the dealer, they usually ask you to sign a first right of refusal…..meaning if you want to sell the car, you have to offer it to them first. They do this to prevent flipping. Of course if you can get more money elsewhere, they can’t stop you from selling it to a third party provided you give them an opportunity to match the pricing first.

[mattmartin]

Nothing beats the steering wheel design of a Ferrari

[howardturner]

Great video and information to dispel false rumours. I love your F8, it's beautiful. Had to watch twice because I was so distracted by the car. Congrats and good luck with your new Ferrari!

[SirBrucie]

Whats imrpessive about Ferrari is even during a Recession their Stock never drops and their cars almost never lost value. Ferrari as a brand is very valuable.

[BLUPRINTLE]

Great Info Will! I was always curious about this process. Thanks for explaining and being transparent about it!

[eteric]

Congrats on the car and I enjoy your channel! As a Ferrari collector, I’ll say some of what you’ve said here is true. However, Ferrari does have A LOT of control and say...especially for special cars. For example, those of us chosen for the 812 Competizione 812, SF90 XX and earliest allocations for the Purosangue…were picked directly by Ferrari and required to sign contracts. But, there’s no other car brand in the world like Ferrari.

[RaceCarFriends]

Man this was a great video I always wondered if all those stories I heard about the hoops you have to jump through in order to purchase a Ferrari was true and you literally answered all of my questions in this video! Also this Friday we're outside!!! 😎

[Flexwithken]

Im a Lambo guy first but this F8 is beautiful! Can’t wait to be in position to make a hard decision on which one ✊🏿💯

[EuroAutoEnthusiast]

Very informative Will! This helps me with my decision to buy in the next year. Plus, I’ll keep your dealership in mind since they were transparent with you. Thanks 🙏🏽👊🏽💯

[borjastick]

Remember Enzo Ferrari said 'always make one less than you can sell'. Same as Rolex watches. Here in Europe at least trying to buy a new Rolex is almost impossible. They don't need my business and smile, say yes etc and then forget me.

[nexton]

Thanks for the motivation!!!
Since I started watching you 6 months ago I have added £2.5Million to my bank account.
I am on track to make an extra £1Million by 2024 and have officially bought my dream P1.

[thedonbishop]

Wow, I’ve learned so much. Thanks for the info. I’ll need it when I buy my future Ferrari. 🙏🏿

[boblivingston]

The dealers are not suppose to charge more then MSRP.That is a Ferrari rule, what dealers do is buy it back from the first owner then mark it up.

[Malan.]

Will can u do a video on how much car insurance cost for ur cars. People can maybe afford the car but not the insurance or Car maintenance🎉😊

[Notremah]

Really liking your content. This is the side of super car ownership I am so curious about!!

[tommorris]

I’m buying a Ferrari today I had cash 💰 and the dealership told me we have it ready to go …. I didn’t have any problems I had a 2020 mustang eco boost that was used but I didn’t have any problems with buying a Ferrari