‘It’s note love, it’s coercive control’ -NSW Gov campaign video- Jude

‘It’s note love, it’s coercive control’

The NSW Government will today launch an advertising campaign to raise public awareness and understanding of coercive control.

Using the tagline, “It’s not love, it’s coercive control. Know the signs of abuse,” this campaign uses video, audio and static advertisements with the slogan to show coercive control as a pattern of abusive behaviour over time.

Coercive control is insidious and can manifest in many ways. It is a pattern of behaviour which may include financial abuse, threats against pets or loved ones, tracking someone’s movements, or isolating them from friends and family to control them.

[MrCaskwine]

this came up in my music playlist as a paid advertisment (and i didn't really listen) but i heard the red flag -this is one of the few domestic abuse adds that is honest. lesbian relationships are the most violent relationships statisticall and this add depicts that accurately

[michaellucas]

Sounds like the current australian government policies are doing the same. E.g covid

[oghllvp]

Finally ready to have the conversation about same-sex female on female violence, which is the most common form of DV by the way. Good job, keep it up. Women need to be warned about how dangerous other women can be.

[sydneysparksjoy]

Wow. This is so powerful. I wish I could have seen this years ago. 🫂💛