LURE - OH MY MY｜Genshin Impact HoYoFair 2023

LURE: What do you think of when you see this word?
The A side of the tape is a hacker, a barkeeper, a star actress, and a detective.
However, their B-side will surprise you.
For example, they will LURE you to listen to this song for more than 3 times, so that you will never forget this tune again :P

MUSIC
Composed:HeeWon Kim,Shorelle (Linda Quero),Factist
Choreography:JaneKim
Dance team:viva dance
Production support:Park Heeae,HiKARiA

Character Outfit Design:To___e, WATERNAENG
Illustration: John Kafka, marumoru, 门徒, モ誰, 芹江ニ愛

Executive Director:Lixiangwei
PM:Zhuzhu
Creative:Zhangchen,Yucan,Caicai
Art Director:Miaoyan,Caibing
Storyboard:Xielei
Modeling:DJ,Lvshuai,Jiaqing,Yuanchao,Haohong,Wecolver
Rigging:Junxian,Wecolver,Kangkang,Yufeng
Mocap:D.Rock
Layout:Susen,Xukang,Jianfei
Animation:Susen,Jianfei,Jinxiu,Shiguang,Yizhencat
Graphic Director:Momo
Graphic:Gaigai,Ziqi,Linlin
Motion Graphic:Zelei
CFX:Hongtao
Rendering:Tianyu,Haohong
Compositing:Tianyu
Editor:Lixiangwei

Production House:Mochi Image
Director:Tsukibito
Post-production Director:Lucifel
Executive-producer:Tong
Post-production:_AZHAI,saiqomo,SHinnnn9

[phaannie]

Lure:
Ei: Leader, Oldest, Lead Vocal.
Yae: Main Vocal, Center.
Yelan: Main Rapper, Lead Dancer.
Eula: Maknae, Main Dancer, Sub Vocal.

[mikasa]

Used to be obsessed with kpop group and now i see my current obsession being a kpop!!! Thank u so much for everyone who created this masterpiece!! U guys are awesome!!!

[shutupcaitlyn_]

They had no business slaying this hard

[Haze_LEC]

어둠 속 불빛 cross
준비 됐어 fine 잃게 돼도
I'm so ready, ready, ready
거침없이 나는 steady, steady, steady

보기완 다를 걸 뭐든 make it, make it, make it
풀어 헤친 머리, 옅은 미소 아래
감춰 뒀어 I'm on duty, duty, duty
Ah, drop it down and get it right back

Baby, turn up the speakers (Speakers)
나를 둘러싼 spotlights (Spotlights)
신비로운 매력에 감탄해
숨겨진 내 비밀이 많은데
밤새도록 keep it, keep it
Seratonin booster, booster
어떤 상처도 아프지 않게
Drop down, yeah
두려움 따윈 없는 듯이 걸어갈래 ya

더 익숙하지 어둠 속이
오직 나의 stage
빈틈없이 짜인 거짓들이
눈을 가려내
방심하던 사이 oh my, my, oh my, my
앗아가지 oh my, my, oh my, my
뭐든지 다 bring it 난 없는 걸 limit
Can you feel me? Oh my, my, oh my, my

변함없는 attitude ya
Never weaken 없어 흔들림이
내 가슴 속에 박아둔 신념 마치
절대로 꺾이지 않는 의리 같지
그래 아마 난 좀 crazy
Drop down 목숨도 쉽게 걸지 ah
그만큼 더 crazy, crazy, crazy
얕보다 간 데이지
단단히 해 준비

Baby, turn up the speakers (Speakers)
나를 둘러싼 spotlights (Spotlights)
신비로운 매력에 감탄해
숨겨진 내 비밀이 많은데
밤새도록 keep it, keep it
(밤새도록 나는 keep it)
Seratonin booster, booster
(It's a real booster)
어떤 상처도 아프지 않게
Drop down, yeah
두려움 따윈 없는 듯이 걸어갈래 ya

변함없는 attitude ya
Never weaken 없어 흔들림이
내 가슴 속에 박아둔 신념 마치
절대로 꺾이지 않는 의리 같지
그래 아마 난 좀 crazy
Drop down 목숨도 쉽게 걸지 ah
그만큼 더 crazy, crazy, crazy
얕보다 간 데이지
단단히 해 준비

섣불리 끝이라는 생각은 마
그때부터 다시 두 눈앞에 시작 될거야
So dim the lights, so dim, so dim the lights
집요하게 gimme now, gimme now
Gonna scared at me, gimme now, gimme now
So dim the lights, so dim, so dim the lights, yeah
(No, ooh)

더 익숙하지 어둠 속이
오직 나의 stage
빈틈없이 짜인 거짓들이
눈을 가려내
방심하던 사이 oh my, my, oh my, my
앗아가지 oh my, my, oh my, my
뭐든지 다 bring it 난 없는 걸 limit
Can you feel me? Oh my, my, oh my, my (Woah-oh)
뭘 원하든지 갖고 말지
여긴 나의 stage
Don't be a scaredy cat, alright
이 의미 없는 gossip들이
날 막아 설 때
난 더 재밌지 oh my, my, oh my, my
갖고 놀지 oh my, my, oh my, my
누구든지 kick it 모두들 다 give in
Gonna feel me, oh my, my, oh my, my

[RinTheSpaceDragon]

The music in this was so good, I thought it was by an actual kpop group

[yuki]

Barbara, Yunjin, Nilou and Ayaka are idols that are popular with kids and mostly have all age theme while Ei, Yae, Eula and Yelan are more mature idols that are popular to adults..

[alatusnms]

Really wished they listed the singers in the description, I want to know if it's the character's voice actors or not. So I decided to try guessing and crosschecking the character's korean voicelines and their solos (payed attention mainly to the ones in the beginning (0:10~0:46) but I looked at the rest of the song too) so here are my conclusions. Do note I don't play the game in Korean nor am I really good at describing voices so if anyone would like to add feel free to.

Raiden Ei (leader, sub vocal?): Sounds a slight bit deeper than her voice actor's voices for Ei, but I wouldn't be surprised if it was her.
Yelan (rapper def): Sounds far deeper than her voice actor's for Yelan, very unlikely that it's her. I could be wrong idk her voice range
Yae (center def): Sounds the closest to her voice actor's out of the four. It's very similar, but I'm not really confident to say it's her.
Eula (has the most lines in the song, main vocalist?): It's similar? Out of the four, I had to listen to her lines and her solo lines in the song a few times. It's similar, but not quite- probably the second closest to her voice actor.

Conclusion: I have no idea. Both Yae and Eula, especially Yae, sounds similar to their voice actors. Raiden and Yelan kinda don't on the other hand. I could be very much wrong tho idk their voice ranges. Regardless, the singers are very good even if it's not their actual voice actors!! Song is really good and really addicting to listen to.

[naufalmangku]

*LURE, HoYoFair – OH MY MY lyrics (Romaji) | Matchlyric*

HoYoFair "OH MY MY" ft. LURE 가사


Verse 1
Eodum sog bulbich cross
Junbi dwaess-eo fine ilhge dwaedo
I'm so ready, ready, ready
Geochim-eobs-i naneun steady, steady, steady

Verse 2
Bogiwan daleul geol mwodeun make it, make it, make it
Pul-eo hechin meoli, yeot-eun miso alae
Gamchwo dwoss-eo I'm on duty, duty, duty
Ah, drop it down and get it right back

Pre-Chorus
Baby, turn up the speakers (Speakers)
Naleul dulleossan spotlights (Spotlights)
Sinbiloun maelyeog-e gamtanhae
Sumgyeojin nae bimil-i manh-eunde
Bamsaedolog keep it, keep it
Seratonin booster, booster
Eotteon sangcheodo apeuji anhge
Drop down, yeah
Dulyeoum ttawin eobsneun deus-i geol-eogallae ya

Chorus
Deo igsughaji eodum sog-i
Ojig naui stage
Binteum-eobs-i jjain geojisdeul-i
Nun-eul galyeonae
Bangsimhadeon sai oh my, my, oh my, my
As-agaji oh my, my, oh my, my
Mwodeunji da bring it nan eobsneun geol limit
Can you feel me? Oh my, my, oh my, my

Post-Chorus
Byeonham-eobsneun attitude ya
Never weaken eobs-eo heundeullim-i
Nae gaseum sog-e bag-adun sinnyeom machi
Jeoldaelo kkeokk-iji anhneun uili gatji
Geulae ama nan jom crazy
Drop down mogsumdo swibge geolji ah
Geumankeum deo crazy, crazy, crazy
Yatboda gan deiji
Dandanhi hae junbi

Pre-Chorus
Baby, turn up the speakers (Speakers)
Naleul dulleossan spotlights (Spotlights)
Sinbiloun maelyeog-e gamtanhae
Sumgyeojin nae bimil-i manh-eunde
Bamsaedolog keep it, keep it
(bamsaedolog naneun keep it)
Seratonin booster, booster
(It's a real booster)
Eotteon sangcheodo apeuji anhge
Drop down, yeah
Dulyeoum ttawin eobsneun deus-i geol-eogallae ya

Chorus
Byeonham-eobsneun attitude ya
Never weaken eobs-eo heundeullim-i
Nae gaseum sog-e bag-adun sinnyeom machi
Jeoldaelo kkeokk-iji anhneun uili gatji
Geulae ama nan jom crazy
Drop down mogsumdo swibge geolji ah
Geumankeum deo crazy, crazy, crazy
Yatboda gan deiji
Dandanhi hae junbi

Bridge
Seodbulli kkeut-ilaneun saeng-gag-eun ma
Geuttaebuteo dasi du nun-ap-e sijag doelgeoya
So dim the lights, so dim, so dim the lights
Jib-yohage gimme now, gimme now
Gonna scared at me, gimme now, gimme now
So dim the lights, so dim, so dim the lights, yeah
(No, ooh)

Chorus
Deo igsughaji eodum sog-i
Ojig naui stage
Binteum-eobs-i jjain geojisdeul-i
Nun-eul galyeonae
Bangsimhadeon sai oh my, my, oh my, my
As-agaji oh my, my, oh my, my
Mwodeunji da bring it nan eobsneun geol limit
Can you feel me? Oh my, my, oh my, my (Woah-oh)
Mwol wonhadeunji gajgo malji
Yeogin naui stage
Don't be a scaredy cat, alright
I uimi eobsneun gossipdeul-i
Nal mag-a seol ttae
Nan deo jaemissji oh my, my, oh my, my
Gajgo nolji oh my, my, oh my, my
Nugudeunji kick it modudeul da give in
Gonna feel me, oh my, my, oh my, my

[emonhasan]

I tried searching for original song. Thought LURE is an actual KPOP group but damn I didn’t had a clue this is an original song made by the team 🔥

[mnsta]

WAIT the song isn't from a kpop group??? The creator made everything including the song not "just a mmd"?

[thArmourDivison]

Infantryman 1: tell me Yelan just killed a hundred guys with a pistol, that is not military grade?

Infantryman 2: yep

[randomanimefan-gcfp]

I listened to this song on repeat for one hour yesterday

[gatorrtww]

I didn't realize what the movement was at first, as I had all the recommendations from some hoyo faire, and only today I started to see these projects from wonderful authors.

[RubyMoonT]

so... when is the EP coming out? 🤭

now we need a full dance version, studio practice version, and behind the scenes/the making of MV version 🤭

[loglady]

if a choreo video got released i’d love to cover this with my dance group 🤧🤧🤧

[FeltronFlux]

Can we have the full choreography version? Oh my god this is just too much of a banger ❤❤❤❤

[AlannaArtroid]

I love it when music videos come up as ads. Always a pleasant surprise to find amazing music.

[vulkyria]

Is this an orignal song? The song is so good it could be from a real kpop group!

[Sevendusk]

When it only clicks in your mind a lot later that "oh my my" = "ara ara"

[sad_project]

I'm begging, please, please PLEASE!

I kept gping back to this video with how great it vibes, it slaps so hard whilw tickling my need for K-POP content, PLEASE someone do a choreography dance of this and I will be oh so forever grateful for your help!

I'm not happy with my own body to do it on my own, let alone have the space to do it, this video has given me the appreciation so much for how beautiful women in genshin truly are when I've been dismissive of both Yae and Ei's looks because of my bias for Mondstadt and Liyue.

Thank you so much for this video!!!