The CPG Summit | Video is now Vertical

Disclaimer: The CPG Summit is in partnership with Snapchat MENA.

The session will tackle the following points:
- Is a video mobile screen impression of more value or less value than the video TV screen impression?

- Are all video screens equal? If not, how do they take into account their unique value when planning video and selecting the channels and partners where they are going to push their communication?

- How about the value of a vertical video mobile screen impression versus a horizontal video mobile screen impression?

- What's better to plan against video impressions or video views?

- Is video which runs in a newsfeed really video or only more linear formats that are similar to TV experiences regardless of the screen?

- What about video experiences that are immediately skippable such as stories, are those formats considered for video planning?

- Have they tested vertical video? Is it part of their creative production process for every campaign? What insights or learning agendas can each share about vertical video and understanding its impact on consumers?

- How do CPG advertisers plan video to meet their marketing objectives?

- What are the key elements of a video focused media plan and campaign?

- Are there optimizations that a CPG advertiser performs while running a campaign? If so, which type of optimizations do they perform and what are the trade offs?

- What are some of their favorite video formats and why?

- How do they value brand safety and is the potential price difference between UGC and non-UGC worth the price tag?

Speakers:
Brayden Ainzuain, Head of Product Marketing, Snap Inc. MENA
Terry Mo, Director - Performance, OMD UAE
Mohamed Mordi, Digital Media Manager - MENA, Arla Foods

Moderator: Yousef Tuqan Tuqan, Digital Transformation Consultant