How to use Google Search Console to Improve Your SEO

Do you want to improve your SEO and rank higher on Google? This tutorial will show you how to use Google Search Console to do that.

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Additional SEO Resources

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Google Search Console, previously known as Google Webmaster Tools is one of the best free SEO tools out there. However, most people are not making full use of it.

This tutorial will teach you how to use Google Search Console to improve your SEO.

Before watching the video, make sure you’ve already handled the basics like verifying your site and submitting your sitemap to Google.

The first tip is to improve click-through rate for underperforming keywords. For the purposes of this video, an underperforming keyword is any page where you don’t rank in positions 1 and 2 for that keyword.

Basically, if you’re not ranking in positions 1 or 2, you’ll get significantly less search traffic.

Sam will show you how to find these underperforming keywords and how to optimize them for better rankings.

The second tip is to find and analyze pages with high keyword rankings, but low CTR. You’ll learn how to find out which keywords have subpar CTR, how to analyze the cause and how to improve those pages so you can get more clicks and traffic.

The third tip is to check for sitemap errors, warnings, and exclusions. Sitemaps are files that tell search engines which pages are important on your site. They also help crawlers crawl your site more efficiently.

If you have issues with your sitemap, you might have a problem since you could be confusing crawlers, leading to wasted time and resources on their end.

Sam will teach you how to find out if you have any errors on your sitemap and how to fix them.

The last tip is to find pages that need internal links or those that need to be pruned. You’ll learn how to find these pages, and what to do about them.

Time stamps

0:50 - Improve clickthrough rate for underperforming keywords
3:07 - Find and analyze the pages with high keyword rankings but low CTR
5:28 - Check for sitemap errors, warnings, and exclusions
6:42 - Find pages that need internal links or those that need to be pruned
9:02 - Limitations of Google Search Console

#googlesearchconsole #seo #seotutorial

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[karlcardozatv]

Love it. Have actually been using sc for a long time now for ctr optimization. One trick I do is also to make my title pop and stand out against the first page competitors

[artKarolina]

Thank you, concise and very helpful! I never could figure out how to get useful metrics out of search console.

[TheEdgeSearch]

I am loving it just learn something today. Having Ahrefs account will make site shine within in no time.

[blckwzrd]

THIS VIDEO STILL IN 2024: THE Best SEO EXPLICATION EVER! ❤🙏🙏🙏🙌

[adriannejamieson]

Thank-you very much for this insight, I found it very helpful, appreciate the clear explanation and your thorough knowledge.

[hellocourage]

Thanks Sam. Search console is great to know if a page is going downhill or up. I wish there's an easier way to show if there's any keywords are lost recently for a page.

[mukhtiaralikhan]

This video really makes my day! Thanks.

[AngelStanoev-qm]

Thank you for the great video, Sam! Can you please help me out - do you know if it is possible to visualize/connect Google Search Console data to Power BI?

[dipensajnani]

Even I was using GSC for checking impressions and clicks but will focus on other things as well :)

[honestpat]

Highly practical and easy to follow guide!

[trakeshreddy]

Hi,


Clear & precise inputs. Will be handy in planning SEO for my website.
However, I did not understand purpose (and how it works) for "keyword search" part.... When I tried the same search myself with my website aadress instead of your blog, I did not see any results of my page!
Can you elaborate on this topic or point to any existing resource of yours/others?

[akpstalks]

Earlier me- I know everything about search Console.

Now- I should start focusing more on my website than looking at just CTR and ranking.

#ahrefs

[obadaalorfahli]

normally I do not do comments or something but really this guy is good in SEO
also i have a question, I do not know if someone will answer me or no anyway.
one expert in SEO said " if you have a blog on your website and you want to be at the top from the first one write an article with all derivative keyword and you will be at the top in that article in specific keywords... " is that right?

[EricMuhanji]

Thanks for opening my eyes to GSC possibilities!

[wissambalaa]

Hi, Loved the video. Ahref would it work for Microsoft D365 Site builder built website ? How does the pricing go, is there a Free version?

[kandaman]

As always Sam Oh. Great video!
Thanks for sharing!!

[MeganBennettAUS]

Thanks Sam. Always really helpful tutorials. At the 1.48min, on your console, the recording shows under PERFORMANCE, a heading "G Search Results". Any idea why none of our Google Search Consoles DON'T show this feature? We also don't have "Discover". We're located in Australia.

[missconduct]

Good tips. I always use GSC to check the performance of both my sites. On occasion I do get an alert about something I need to fix. One of them was "mobile usability issues detected" (a comparison table I created about 5 years ago, I probably need to change the format of it...)

[titudas]

It's was the right time valuable tips for us. Thanks for Sharing

[sophiatepe]

Hi, thankyou for the video, a question about how to improve clickthrough rate for underperforming keywords. Why do you only select 8, 1 and lower for the positions? What if i find a relevant keyword but its ranked position 35 now? I am just starting with my website. Thankyou!