The Brainy Business Podcast Episode 57 - Behavioral Economics Learnings from NASA

In honor of the 50 year anniversary of Neil Armstrong landing on the moon, we are going to talk about behavioral economics lessons you can learn from NASA! On July 20, 1969, Neil Armstrong descended onto the lunar surface and uttered those immortal words, “That’s one small step for man, one giant leap for mankind.”

It’s hard to believe that was 50 years ago, and that – knowing what we know today about technology – that it was able to be done with the equipment they had available.

Most anyone today would think it was impossible to have completed that feat in the 1960s. So the questions may arise – why then? Why the moon? Why did it matter so much?

There are lots of lessons your business can learn from NASA during the space race. While your failures are likely not life or death situations and you may not be breaking world records at every turn, and this story unfolded half a century ago, I want to break down five areas where your business – no matter what industry you are in – can learn from the Mercury, Gemini and Apollo missions at NASA.

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