How to perform a 'What if?' analysis using IBM SPSS Modeler

In this short video Jarlath Quinn demonstrates how to use the powerful simulation tools within IBM SPSS Modeler to perform 'What If' analysis (also known as 'Scenario Planning'). 'What if' analysis allows business-focused analysts to go beyond simple predictive modelling to evaluate the impact of different choices and scenarios on predicted outcomes. This sophisticated, yet easy-to-use functionality allows successful organisations to find the optimal price point, discount, campaign creative or resource allocation to maximise opportunity and minimise risk.