How to Know If you are Driving the Wrong Car

Vusi Thembekwayo tells what's the hidden meaning behind "Lexus".

Lexus History

In the ever-evolving realm of business, the strategic art of brand transformation stands as a testament to the dynamism that propels industries forward. Picture this: a brand, established and revered for its mastery in crafting reliable, efficient automobiles, decides to unfurl a new chapter of its narrative. A chapter that doesn’t just introduce new products, but a whole new dimension of aspiration, luxury, and distinction.

Consider the automotive titan Toyota, a name synonymous with practicality and engineering prowess. Now envision the birth of Lexus, a harmonious symphony of elegance and performance that emerged from Toyota’s visionary ambition to cater to a more discerning clientele. This momentous shift wasn’t just about releasing new cars—it was a meticulous metamorphosis, a graceful evolution that ensured Toyota’s legacy would extend beyond its tried-and-true offerings.

Lexus, a name evoking images of opulence and refinement, became the vessel through which Toyota embarked on a journey to captivate a market segment that sought not just transportation, but an embodiment of prestige. The creation of Lexus wasn’t a mere exercise in rebranding; it was a statement—a proclamation of Toyota’s ability to transcend its own identity and venture into uncharted realms with the same dedication to excellence.

This narrative of transformation serves as a vivid reminder that in the realm of business, adaptability is key. As consumer preferences shift, and markets morph, the ability to not only embrace change but to orchestrate it can be the difference between stagnation and innovation. Toyota’s decision to forge the Lexus brand stands tall as a blueprint for every industry, proving that sometimes, to reach new horizons, a brand must summon the courage to transcend its own legacy and explore the uncharted roads of reinvention.

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[nathanbearman]

You know your hanging out with the wrong people when they are concerned about what car you drive

[justyn]

Non car guys will tell you the brand. Car guys will tell you the model.

[NightWrencher]

Them: "I drive a Bentley."
Me in my head, "I guess he doesnt know the model."

[SanyammGandhi]

A car enthusiast would literally tell yoy every detail about their car. Not just the brand

[damendoza]

You can sense the “business guru” out of this man. He definitely sells courses about how to get rich

[southbay]

As an American with a Toyota, I appreciate it for being an engineers car, not a marketing exec’s or a stockholder’s car.

[JiDonMySoul]

Watched this and knew immediately that the comments were gonna be directly opposed to this man

[pamp]

I have a 2013 Camry 249, 000 miles still going strong and have had no problems. About to get a new Camry or a lexus❤️❤️❤️

[leahaf]

You know you’re driving the wrong car when the keys don’t fit

[ryankinsey]

Having a car that’s reliable such as a Toyota, is a luxury.

[jasiriboards]

This guy is the definition of loving to hear yourself talk

[inokerogoyawa]

Proud Toyota and Lexus owner here !! Those cars are immortal !! 😂💪🏾

[bayonetta]

A perfect example of a person who buys an expensive car just to look rich, not because he genuinely enjoys the car

[odengkwasi]

Motivational speakers are like junk car salesmen, they make it up as they go. Their audience is always their inspiration.

[mickv]

Average person: By Brand
Car enthusiast: By model
Gear heads: By chassis number

[chukwuebukapeters]

i think he was trying to make a point around branding but he started terribly "how you know you're driving the wrong car" most people are living and loving their toyota and the likes and obviously calling it a piece of shit would hit hard. he hit the wrong target on this one. But Vusi is one man i love. he's confidently eloquent

[MikeJones-ydkf]

He doesn't care what car you drive...he's just explaining how Lexus came about.

[Isthatchicken]

I don’t care about luxury, I care about reliability. That’s why I drive a Toyota.

[AgeBlocked]

Hey, I drive a 20 year old Lexus. And it still drives like a new car and never breaks down. Service costs are extremely cheap. Love it!