What Shopify Customer Lifetime Value (CLV) Is & How to Calculate It

Shopify Customer Lifetime Value (CLTV) is one of the most critical metrics every merchant should calculate.

In this video, we will cover:
0:00 Introduction to Shopify Customer Lifetime Value (CLV)
1:00 What Customer Lifetime Value (CLTV) is
2:20 How to Calculate Customer Lifetime Value with an Example (CLTV)
2:52 Calculate Shopify Average Order Value (AOV)
3:39 Calculate Average Purchase Frequency
4:26 Calculate Shopify Average Customer Value
5:05 Calculate Average Customer Lifespan
7:05 3 Proven Ways on How to Increase Customer Lifetime Value

By giving your customers an easy way to exchange products and keep revenue in your business, you can maintain and increase your Customer Lifetime Value (CLTV).

#shopify #shopifystore #returns #exchanges

[AnuEletu]

Any ideas on what apps we can use to calculate ltv

[adi-sharma]

What should be the value of customer lifespan for customers with a single order? 0? 1?

[auroraroca]

this is really great, helped me study for marketing exam

[maxi]

Really good video brother! Keep doing these guides!