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Breaking Down Customer Lifetime Value: A Step-by Step Shopify Example
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In this video I'm going to show you how you identify valuable customer segments by breaking down customer lifetime value data. This will allow you to zoom on the type of customer you need to target to grow faster and become more profitable.
I'm going to use Shopify as an example, but this type of analysis can be done for any Ecommerce platform.
How to estimate Ecommerce CLV:
How to extract customer and order data from the Shopify GraphQL API:
▬▬▬▬▬▬ V I D E O C H A P T E R S & T I M E S T A M P S ▬▬▬▬▬▬
0:00 Introduction and video overview
0:35 Breaking down CLV
1:14 Customer Properties
2:00 Shopify Examples
4:01 Example demo
4:46 Example deployment architecture
I'm going to use Shopify as an example, but this type of analysis can be done for any Ecommerce platform.
How to estimate Ecommerce CLV:
How to extract customer and order data from the Shopify GraphQL API:
▬▬▬▬▬▬ V I D E O C H A P T E R S & T I M E S T A M P S ▬▬▬▬▬▬
0:00 Introduction and video overview
0:35 Breaking down CLV
1:14 Customer Properties
2:00 Shopify Examples
4:01 Example demo
4:46 Example deployment architecture
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