The Changing Role of Technology in Key Account Management (featuring Forrester)

As Key Account Management & Account Planning becomes increasingly complex with account-centric interactions, technology that can continuously improve based on intelligent sales insights becomes a necessity.

AGENDA:
1. Role of Artificial Intelligence, Data, and Analytics in Key Account Planning
2. Intelligent and Contextual Insights
3. Evolving role of Key Account Management teams
4. Augmented Intelligence vs Artificial Intelligence

SPEAKERS:
Milind Katti
Co-Founder & COO
DemandFarm

Rick Bradberry
Principal Analyst & Executive Advisor B2B Sales
Forrester

Joshua Gregg
Vice President, Strategic Accounts
The Qt Company

Michael McCarthy
Senior Business & Technology Consultant, Sales Enablement
Duke Energy