What is the ideal keyword density of a page?

What is the ideal keyword density: 0.7%, 7%, or 77%? Or is it some other number? Matt Cutts, Bay Area, California

[BeauCroghan]

I like how Google and Matt Cutts take the time to help the everyday webmaster. It's nice that they know that by help us they are helping themselves and their users. So anyway Thanks guys really appreciate it!

[BMcoNZ]

Very clear and helpful. Two main lessons:
1. Make sure your text reads well and is clear to someone else.
2. Use keywords in moderation.

This sounds like good advice for writing text for PEOPLE, not just Google.

[JamieMonk]

I do like these webmaster videos. they are good at telling you what NOT to do, and what NOT to worry about.

[joeford]

Around 5% is generally accepted. It's as much about making the content user friendly and to try to have related words to the keywords you're after. So if the key word you want to rank for is 'coffee' go with relative key words such as 'mocha', 'beans' or 'caffeine'.

[burkezillar]

I've watched a few videos from Google about SEO, I'm left with the impression that Google make it up as they go along.

[HomeWorkoutRoutines]

I have to say that when I started in IM the keyword stuffed articles held my attention for the first sentence and were gone!

My take is have some respect for the person who is looking for information on a topic. Write your article like you would write a story, relate and be friendly to the reader.

We tend to write for ranking but instead we need to write for reading.

Cheers, Mike FD

[eversparkinteractive]

While keywords located in the content is important to SEO, the most important part of content is in its benefit to the reader. If the content isn't readable due to keyword stuffing, they won't linger on the site very long.

[SwetankRaj]

i got the motto! Matt really explains great! We should use keywords so that it looks natural and yes healthy! you can use 99 or just 9. The better it blends with the content the more it ranks.

[gregoryeffiong]

Brilliant, now I know better. Keyword, keyword and more keywords

[tagSeoBlog]

Matt, do you analyse the "site-wide keyword density" as an "autority-faktor"?

[BsaleAu]

Great video! Love the humour! We might be guilty of "keyword stuffing" Google is getting smart! Back to the creative drawing board!

[javadhatami]

This video was practical for me.thanks

[spookseo]

Instead of focusing on keyword density, focusing on making your content "shareable" and interesting to make people actually finish reading it will do you awesome results even as far as SEO is concerned. For one it reduces your bounce rate, it makes people share your content, etc...

[dominicisidro]

Did you just ask a question to yourself, Matt?

[RealProRealtyTV]

Great explanation Matt. Keywords are an enigma to many real estate professionals. I am glad you acknowledge their importance. Would like to hear more about the best ways to move up with search engine ranking.
Agi Anderson
Real PRO Advisor

[WESHUK]

If every webmaster was as chilled as Matt, the web would be so much more awesome...

[GreenwoodNurseryMcMinnville]

Hi Matt - So....it's really more about the connection with the reader? As long as we/copywriters write to describe and express our ideas and points to readers, we should actually be good with keyword density. Right?

[michaeldenardo]

Hello Matt

What should we focus on? I love working with small mom and pop businesses. so I need to be very precise so I don't waste their time and money.

is there a priority list? From the perspective of a designer/developer how do I translate an unknown good business to the web? Thank you so

[PrintingcafeCoUkdesign]

How is about the product page as it requires not only one keyword to rank?

[YitongGao]

So, to what certain degree, does the keyword density affect the page ranking? I have read some papers, it said that the key word density used to be one factor to determine the ranking, but now it's not included as a factor google will use.