Wolfgang Essentials 2024 - 04. Customer Lifetime Value The Marketing Multiplier

Wolfgang's MD, Brendan Almack, and Anna Spyridopoulou, Head of CRMMA, delve into the transformative potential of Customer Lifetime Value as a marketing multiplier. They demonstrate how businesses can improve their marketing ROI by shifting from transactional approaches to customer value optimisation and how prioritising customer value fosters loyalty, fuels sustainable growth, and unlocks the power of the marketing multiplier effect.