What is CRM software? | Key features, Benefits and Trends

Customer Relationship Management (CRM) systems make it easier for businesses to manage interactions with customers, clients, business partners, and leads. CRM systems are designed to handle customer support issues, manage leads and the sales pipeline, and oversee long-term relationships with past, current, and potential customers. Businesses can compile customer data from various communication channels through CRM platforms into a single, centralised location.

This video highlights some of the key features, benefits, and important trends around CRM tools to help you find the best solution for your business needs.

Timestamps
00:00 How CRM software helps your business
00:30 Main Benefits
00:47 Top Features
01:25 Most Relevant Trends

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