How to use Broad vs Phrase vs Exact - in Amazon PPC Ad Groups

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In this segment from The PPC Den Podcast (Ep. 4 - The Advanced Basics of Amazon PPC), Mike & Brett discuss the differences between the broad, phrase, and exact match types. Watch as we explain when to use the different match types, what each one is best for, which match type to use in your manual campaigns, and which match types to use when adding negative keywords.

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Комментарии
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How would you manage this strategy if you have hundreds of ASINs and campaigns? Wouldn't that lead to thousands of Ad groups? Unless you are using Amazon's targeting feature or software, it doesn't seem having separate Ad Groups would be an efficient way to work and instead creates more work and makes the search term feature of promoting KWs useless and turns it into a manual process.

Laura-lri
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Great explanation and tips in this video. Thanks!

supervitallica
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Is there a reason a phrase and broad keyword returns well but the exact match keyword does not?

laurenlandy
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nobody seems to ever just explain what the difference between broad and phrase actually is

chrismichael