How a Brand New Company Beat Ford, Chevy and Dodge

Late last year, Rivian became the second most popular car manufacturer in the world, despite selling less than 1000 total vehicles. How was this possible? How did a small EV outfit out-value legacy automakers like Ford and General Motors? We're going to take a look at Rivian's business, and stock, to find out.

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[damienlee]

The valuation of the company is more for marketing and drawing in investors than it is an indicator of how well a company is doing, or what their capabilites are. Like yeah these companies got money, they're run by billionaires, but can you build a car well and deliver it consistently? Can you follow up that success? Mazda is worth next to nothing and sells fewer cars than their competitors, but they still spend the money to develop the Miata properly.

[Chasing-the-outdoors]

I like how all of these companies count $100 reservations as preorders.

[hatty_hattington.]

I'm so excited for Rivian to actually be competition against Tesla

[Railer]

I'm a trucker at the Normal plant that shuttles parts for them. Amazing to see them doing this!

[JordanBreitling]

From my perspective, being a person who grew up in a smaller town and had always loved and driven trucks, Ford has really made the biggest step for potential customers like me. This is that they have made an EV for truck people, rather than a truck for EV people.

[SkillIssue]

Crazy how the stock price has been cut in HALF since filming.

[ShadowRaptor]

I honestly thought that the "much cheaper" F-150 Lightning was going to be the death of Rivian. Glad that's not the case since dealers are marking up Lightnings to be more expensive than the R1T lol

[arocks]

I think both the Rivian and Lucid look really cool, but I still feel like they're only a few steps removed from the concept car stage. They both produced enough copies to get a few into consumer and - more importantly - reviewer hands, but then pulled way back from their delivery promises. I think the car and truck of the year monikers are way premature until they show that they can actually produce vehicles in some sort of meaningful quantities, not to mention being able to support those vehicles once they leave the factory.

[anthonybabinec]

Crazy i saw this truck on Instagram as a project im happy they are advancing further and further after some hateful comments ive seen

[draves]

As a Tesla technician, I really hope other brands pick off. We sell too many cars that techs cant maintain or support. Our market growth is exp. larger than our expansion of service centers, which overloads our work and stresses everyone out, haha. Job security i guess, but it's going to make us EV techs an expensive commodity once Lucid and Rivian hit the market.

[hangtimechills]

I live by the factory in Illinois and I see R1Ts all of the time. The town is excited as businesses have generally been leaving, like Mitsubishi and State Farm (which is still headquartered here but slowly sending employees elsewhere).

[silverharvest]

Friend of mine works for Rivian, says it's good and they are looking to follow the Ford model with the single chassis multiple body types. So wouldn't be surprised if a wagon or sedan comes out in a year or two.

[alpenjodel]

Tbh just makes me wonder when the next bubble is gonna burst. Its a dangerous trend that companies are worth so much money in theory without actually delivering any product or having any substancial marekt share. Things like that can go wrong so easily, and they did in the past.

[Skittleman]

I enjoy seeing a new Wheelhouse episode every Monday. I think it would be great to highlight some smaller American automotive manufacturers, like Devon Motorworks, Carbon Motors, BXR Motors, Trion Supercars, Lyons Motor Car, Falcon Motorsports, Rossion Automotive, and Panoz Automotive Development. These are some companies that have shaped the sports car, super car, or hyper car landscape and I feel that the YouTube audience deserves to know about these brands. Thanks for the great video, as always.

[nico-nicotine]

I’m security in the Utah Rivian site and being able to see their trucks daily is a super cool experience.

[Dan-gjhz]

Was this video made before or after Rivians stock went from $170 to $60 and is on a sharp decline. Company is massively overvalued and their assets are punitive compared to the big three.

[AlDim]

Rivian stock has dropped 40% in a matter of weeks. As impressive as their product looks, for the time being they are just part of the electric vehicle startup bubble.

[onesadtech]

Glad to see Rivian is doing so well, I watched their live unveiling of the R1T and have been stoked on them ever since, can't wait to see one on the road! 😊

[TrashcanActual]

Rivian’s perceived value was based on institutional buy-in when their IPO went public. At the time of this comment Rivian is now down nearly 50% of its IPO price, and is STILL overvalued IMO.

[yatox]

Just saw one in northern LA area, the ground clearance when it's raised is amazing, just wheels and tunnel underneath. It's almost full size truck.