Top 10 SEO Trends You Need to Follow in 2022 [56 Experts Interviewed]

00:00 Introduction
00:30 Research methodology
01:20 Most underrated techniques
01:33 Most overrated techniques
01:48 Top 10 SEO trends
02:05 #1 Focusing on user
02:52 #2 Content Quality
03:42 #3 Internal Linking
04:07 #4 Quality of backlinks
04:51 #5 Content Updating
05:42 #6 Structured data
06:16 #7 E-A-T
06:50 #8 Brand SERP optimization
07:24 #9 Featured snippets optimization
08:02 #10 Site structure
08:30 Conclusion

SEO changes really fast. Google is continually introducing new algorithm updates even more often than in previous years. However, will these updates dramatically change the way of work of SEO specialists? Let’s deep dive into SEO experts’ thoughts about the future of search engine optimization and their SEO strategies for 2022.

Research methodology:

We asked 56 of today’s top SEO professionals 4 questions. There were 3 voting questions with 28 SEO practices (they could choose as many variants as they like):

Which techniques and terms do you think were overrated in the SEO industry in 2021?
Which techniques and terms do you think were underrated in the SEO industry in 2021?
Which techniques have you previously had no time for implementation, but plan to devote time to in 2022?

The last one was the open question to share their thoughts about the SEO landscape in 2022.

We summed up the votes of the second and third questions and got the top 10 SEO trends for 2022. You can view the raw data in this Google Sheet. Based on this table we built all graphs. Our data revealed some very interesting (and useful) insights. Let’s dive right in!

[harrafimulki]

very usefull insighment.. thankyouu btw, interest for focussing on the data .. may i share that google will change their algoritma search.. before we know that name "BERT" will change "MUM".. u can see what a different that terminology by video which google has publish.

[belajarterus]

Please advise, what should we do for our keywords that are thrown from page one to page 2 or 3 and can even be thrown even further.

Thank you