2.2 Create and manage events in Google Analytics - Analytics Academy on Skillshop

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Learn about events and how to create events in Google Analytics.

Catch up with the previous lesson about events, dimensions, and metrics:

Learn how to modify and create events:

Read more about recommended events:

For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop! Learn how to use Google Analytics for your business needs, assuming no prior digital analytics experience.

Start the second course - Use Google Analytics for Your Business - here:

Haven't yet set up your account? Begin with the first course to get started using Google Analytics:

Watch video previews from all course lessons in this playlist:
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Today (03/05/2024) I can't create a dimension and measure because changing the administration sheet. somebody help me?

arielferrer
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sir in ga4 i am noticing there is an issue. that items viewed event count is less than items added to cart.

Cricket_reactions_
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Worthless video because it didn't give a single example. The process described was too vague and sounded like gibberish. I'm sure if you've actually gone through the process before, it might help you understand their description (but then, why would you watch this video?). Without examples, the instruction was a waste of time.

rwingender
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🎯 Key Takeaways for quick navigation:

00:00 📊 Events and event parameters provide context for interactions on your site.
01:03 📏 Dimensions are text attributes, and metrics are numerical measurements.
02:01 📈 Google Analytics collects data automatically, but custom events, dimensions, and metrics can enhance business insights.

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