Podcast Promotion: How do I get my podcast in front of more people?

🤔 Jonathan from Halwits & Failed Crits asks, "How do you promote a podcast?"

TL;DR
One thing most podcasters don't realize is how much work it takes to grow your audience and find new listeners. Podcast marketing and promotion often take as much time as creating the podcast episodes themselves. The key to making any marketing strategy work is to find new listeners that would be interested in your podcast and telling them about it. Here are the top 3 strategies for promoting your podcast.

1. Social Media

Social media platforms like Facebook, LinkedIn, Reddit, Twitter, and Instagram are great places to find potential podcast listeners. Use each platform's built-in community tool, whether it's groups or hashtags, and start engaging with people. Leave helpful comments, establishing yourself as a trustworthy expert, and point people back to your podcast when prompted.

2. Be A Podcast Guest

Going on someone else's podcast is a great promotion strategy. The people listening to that show have already shown they're interested in the subject, so if you're able to spend 45 minutes to an hour demonstrating your expertise there's a high likelihood that good chunk of that podcast's audience will follow you to your show. Make sure the audience has a decent overlap with yours to ensure this strategy will actually work.

3. Be Easy To Find

Make sure your podcast is listed in Apple Podcasts, Spotify, Google Podcasts, TuneIn, and Stitcher. These directories make up close to 95% of all podcast listeners.

For bonus points, use SEO keywords in your podcast name and episode titles to leverage the search function inside of each podcasting app and on Google.

Learn more about Podcast SEO Strategy:

Bonus. Overcast Ads

If you have some budget and want to juice your subscriber count, run some ads on the Overcast podcast app. This puts your show in front of new audiences and tracks how many new subscribers you get as well. The ROI on Overcast ads consistently beats Facebook Ads and Google Adwords.

Learn more about Overcast ads:

Looking for some more promotion strategies? Check out our guide with more than 50 podcast marketing ideas:

Review Podcasting Q&A in Podchaser to let us know what you think of the show

==== Time Stamps ====

00:17 - "How do you promote a podcast?"
01:05 - Social media
02:14 - Be a guest on podcasts
04:12 - Get listed in podcast directories
05:40 - Overcast ads

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INTERESTED IN STARTING A PODCAST?

[phosphoruspodcast]

Starting the podcast, creating content, keeping up the schedule were the main obstacles... At the beginning that is... Now, promoting it seems the be the hardest thing to overcome. Your tips in this video were really useful for us, thanks a lot Jonathan :)

[theblueagent_]

Hola! My podcast is called "Spanish for Creative Clinicians". The purpose of this podcast is to teach clinicians/therapists the Spanish skills they need to promote more meaningful connections with their Spanish-speaking patients and clients. It is hosted by me, a board-certified music therapist with 10 years of experience in the medical setting.

[silentwarrior]

I just started my podcast three weeks ago, this was super helpful! Thank you!!

[thesidehustlerssocietypodcast]

This definitely helped. I hadn't heard about Overcast until you mentioned it. Thanks!

[tomforte]

The guy from BRAD NICHOLLS Podcast did something wild to promote his podcast - mailing 10, 000 eggs to people with a link to his podcast ... I'm currently trying to think of something more along those lines

[theunpoplartruthpodcast]

I recently started my in-person podcast about relationships and growth un-poplar truths! This was helpful

[rhinonmavu]

HEY!!! we are literally the most genuine podcast out there talking about things that we all think about but dont really act on, especially when it comes to society... we're also a real funny 2 kids just enjoying life day by day... so stick around for the adventure

[antoniafrancis]

how about inviting podcasters to send in clips of their questions

[GhostTownPodcast]

I have had a decent amount of success from Overcast. I was lucky to get into True Crime at around the $130 price point. Now, it's a bit more, and not sure if it's cost effective at the $200+ amount.

[MentalHealthCafe]

So awesome. Brand new podcast here. Aiming for the skies! 🙏 Thank you!

[DaltoniousMaximus]

Mine is Grid Aces: NFL Talk this season in season 2 we are telling crime stories in the NFL and also telling our own story for comedy purposes. You don’t have to know anything about football to listen to us! It’s a story within a story and definitely theatrical to listen to

[rgastelum]

The Buzzsprout youtube channel gave me the confidence to start The Taco 'Bout Jesus Podcast. I'm all setup thanks to the many videos and enjoying every minute of it.

[nayeemsurkhi]

nhi is a member and success of his own life and success as an actor who was born on a farm at his own home and the other two are still on holiday in London but his wife is still a great example of how he was in

[LucasGlenn-jfse]

How can i get into the right reddit group that would like my specific podcast?

[tynchinnamccall]

I like the group tips about joining groups and gaining trust to promote your podcast.the idea about appearing on someone else's platform to promote your podcast most people want money for that. overall good tips

[tylereatonbattleofthebaldp]

This is exactly the info I was looking for. Thanks so much for making this!

[monicaforte]

Thanks Travis! Just started in the medium of podcasting so your tips were extremely helpful. I own Making MAGICAL Vacations Travel and our podcast we just launched is MAGICAL Tomorrow's Podcast, we are looking to getting back to when we can safely travel.Being in the travel industry for 31 yrs as along as I have, these are crazy times. So we provide Travel Assistance- Education and Services ... so again Thank You for for such great advice!

[vitalitahealthnutritionand]

Great, succinct advice for marketing your podcast

[anastasiaw.johnson]

I just started my podcast Let’s Hol A Reason !! However I need to know how I can get my listeners to retract by commenting and share there opinion!!

[sanskari]

India needs a good podcast platform. Anchor is good but one cannot monetise it. The audience is growing here and I am sure in the years to come we will surely get a separate audience and professionals