💸 The #1 Google Ads Mistake People Make and How to Fix It

Last year, we did more than 1,000 Google Ads account audits. And in this video, Kasim shares the #1 mistake we found and how we fixed it.

The #1 mistake I see made in Google Ads—in big and small spend accounts alike—is (drumroll)...Watch this video now so you’ll know, and you can avoid the #1 Google Ads mistake people make!

Mentioned resources:

0:00 Intro
0:20 The #1 Google Ads Mistake People Make and How to Fix It
6:47 Pro-tip! Make sure you're paying close attention to the attribution models you're using

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[EricHawkins-zwkg]

Hello. I ran an ad, but there are no impressions. Why aren't ads showing?

[yorgovanis]

For an info product do I need both analytics AND google ads pixels placed on the Thank You page, or just Analytics is fine. Hard coded, no GTM .

[vl.ca.]

What is your experience with web to mobile conversion tracking? I find it very difficult even for android, to track an installation from the website.

[bigmoney]

conversion tracking is still complicated. I wonder if ga4 is good for this, i know google reps push to connect to ga 4 for this

[bobrutledge]

This is Contrived Controversy. A plumber cannot benefit from any conversion tracking, People do not share who they are. The only metric is phone calls.

[alexkoelsche]

Can't count how many I've seen this as well. Really gives away how much is really spent on display vs search too.

[aratrex]

Thank you for confirming the Conversion Nightmare on G Ads.

[KatM]

Your videos are so educational, I’m a digital marketer (switching from more general/digital communications to PPC/SEM) do you guys ever hire and train? shooting my shot, Ive always been interested in Paid ads and I’m at last giving that a chance. Been working with a non profit with a google grant and brushing up.

[juanmedina]

Love the new quality of these videos. Thx Kasim for your deep analysis!