Ernie Ball Paradigm: Stronger Than The White Buffalo

We asked Jake Smith, AKA The White Buffalo, to break a set of our brand new Ernie Ball PARADIGM strings and see if he was stronger than the most advanced guitar strings ever created. The results? See for yourself.

Ernie Ball PARADIGM guitar strings are the latest innovation from the world's premiere maker of guitar strings since 1962. PARADIGM delivers superior strength, unparalleled durability and the legendary Ernie Ball tone we're known for. GUARANTEED.

If your set of PARADIGM strings break or rust within 90 days of purchase, we'll replace them.

Available in electric and acoustic in our most popular gauges. Pre-order yours on March 1.

[fratertater]

This is the type of guy at the jam session that always asks to try my guitar. And I awkwardly have to tell him no. Bang your own shit dude.

[FourTHat]

You all should try to contact the crazy spanish guy on the train who smashed his head and strum the guitar like... Crazy!! 😂😂

[jeffreygraham]

Love these Ernie Ball Para Digm ads, I know a couple guitars I have are definitely going to get these strings.
Gotta love an American product, much love from Indy and guitarists everywhere out there.

[felipeparra]

Arthur Morgan is as good playing guitar as using a gun

[phoenixsound]

That’s gonna make so many acoustic guitarists want to switch to Paradigm strings! Did anyone else notice the subtle difference in overtones between these and Elixirs? I wish I could play like that guy.

[DioStreams]

I saw this Ad watching Andertons, and I have to ask this question.

Will there be a bass string version of these strings?

[AlexRamosDrTaz]

Just imagine if a younger Leo Kottke tried these strings... Leo broke a lot of strings before tendinitis forced him to lighten up and broaden his picking technique.

[followfornothing]

Great band for the Sons of Anarchy soundtrack(s).

Their most memorable song to date is "Come join the Murder."

[baopham]

lol. Thanks for sending me the prototype strings =^).

[MrCameratape]

Next do stronger than Pete Townshend. The type of player he is, he's merciless on strings

[EmreErdogan]

even my 3 years old guitar strings doesnt brake with hard strumming

[thiendipham]

Strings doesn’t break, but my pick break :v

[rafaelribeirodasilva]

Wait that's not a buffalo thats a human being

[russwilson]

Because this is how you should play -like Zakk Wylds less urbane cousin.

[mjolnircarlssen]

That thing was back to being out of tune about 4 bars in.

[wander]

the white buffalo es ta manly que me hace dudar de mi sexualidad.

[shckltnebay]

Maybe join a bar fight before playing!