CONTENT CREATION MASTERCLASS with Tanmay, Sahiba, Revant, Shashank & Shantanu | RAZORPRENEUR 2.0

Join us for a power-packed conversation with @tanmaybhat @sahibabalii Shashank Mehta, @Foodpharmer and Shantanu Deshpande about how to be successful at content creation in today’s world. These creators and entrepreneurs have mastered the game of content, brand-building, and monetization, and they’re here to spill their secrets (some really brutal ones).

💡 What's in it for you?
If you’ve been looking for a moment to break the Internet with your groundbreaking content, this is it. This is the opportunity to turn it into reality.

This episode is full of real-world advice on storytelling, building trust, and using user-generated content (UGC) to fuel your brand. Most importantly, how to make money from it all! Get the scoop on what really works in today’s creator economy.

🚀 Want to Join the Action IRL?
Participate in Razorpreneur 2.0! Create any type of content using Sensi Smart 3 Razor as a prop/medium and showcase your creativity the best way you can. Compete for exciting rewards like mentorship, cash prizes, and influencer deals. If you ask us - this is the easiest, quickest way to kickstart your content creation journey.

How to Participate:
2. Create an outstanding piece of content with the Sensi Smart 3 Razor.
3. Hit publish. (Don’t forget to use your unique code)
4. Follow, tag and collaborate with us, with #IndiaKaSmartestCreatorKaun so we can track your submission.

What do you get? Influencer deals, get featured with Shantanu on The Barbershop, cash rewards of ₹1L+, exclusive mentorship from the best content creators in business and so much more!

If you think your content deserves a bigger audience, apply now! 🚀

#Razorpreneur2 #IndiaKaSmartestCreatorKaun #UGC #ContentCreation #TanmayBhatt #SahibaBali #ShashankMehta #RevantHimatsingka #ShantanuDeshpande
#IndiaKaSmartestCreatorKaun

Navigate your way through this conversation:
00:00 Coming Up
01:04 Intro
12:03 Right Metrics for Content Creators
18:40 Is Higher Production Value A Necessity?
24:58 Is Your Content Really Performing?
32:02 Face of a Brand and Role of AI in Content
45:01 Creating Aspirational Brands
58:26 What's Creator Economics?
01:05:00 Content as a Superpower for Brands
01:15:00 Adapting to Audience Expectations
01:25:00 Monetization Strategies in 2024
01:35:00 Balancing Creativity with Business
01:45:00 Final Reflections

[Foodpharmer]

I'm just 1 year into this and I barely work with brands so I don't really have as much experience as everyone else in the room. That is why I was relatively quiet in the podcast because I was learning from others on the table. It was incredibly insightful for me to learn from everyone (especially Tanmay who has been doing this forever). Thanks everyone for the support :)

[omkarrao]

Sahiba hijacking all the good builds to what she has done

[anubhavj]

Tanmay is of course the OG, I really loved the insights from Shashank, deep, analytical yet objective. Thanks Shantanu for doing this.

[believe]

Sahiba has gone back to her MBA debate days

[donyitok]

Suggestion: Maybe add popups of the creator's image or the names that is being mentioned. Can't hear most of the names.

[aj-lan]

Tanmay is looking fitter than previous. Also Tanmay please give us practical actionable masterclss on content creation.

[rasalresid]

Those are some really valuable tips and I wish I have watched this video before... It would have saved me so much time I used on trial-and-error. But I guess it's never too late to learn and improve as content creator (Recently, I also discovered that using a bit of Famester helped me to level up my channel even more). Keep up the great work, I can't wait for your next video.

[shaktiprasad]

Sahiba is come to the podcast to win the competition.

[shubhamgune]

Sahiba: mujhe sab aata hai. Main best hoon

[nasserakbar]

Everyone’s talking about marketing, tanmay’s talking about art.

[shaambhavshankar]

can someone just clip the parts where tanmay is speaking and create a long video? Would be much more useful than surface level stuff that others are talking about

[manankapur]

@sahiba is saying the most generic things and repeating basic points like in a Group Discussion 😂😂

[jagadeeshakanihal]

Way to go @tanmay bhat, wish you well for your fitness journey

[pushpak]

I liked how shantanu brings everyone to the centre when there is some giggling around to curate the meaning full pov ❤❤❤

[rockynick]

Am I the only 1 who felt that Sahiba was hijacking the conversation on quite a few occasions?

[loudindian]

Sahiba is still stuck in MBA days. Times have changed, consider the nuance and caveats. Do your own research and trial for real life application. Apart from Tanmay, sablog kuch na kuch churan hi de rahe the.

[rl]

Sahiba sounds like she is in her MBA selection GD

[pranavdeepkumar]

Is Tanmay recording the whole conversation with his Rayban glasses?

[ashutoshmundhada]

Such a smart way for Shantanu to get those creative ideas for Bombay shaving company at the end!

[ashok.nagpure]

34:30 This discussion must have been incomplete without Akshar Pathak mention.