How Rolex Authorized Dealers Choose Who They Sell To

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Only authorized Rolex stores are permitted to sell and service Rolex watches, but do you know how Rolex Authorized Dealers choose who they sell to? It's not as easy as walking into a regular store and walking out with what you want. In this video we'll give you some tips on how you might be able to increase your chances on buying your first or tenth Rolex Watch.

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I let my AD borrow my wife for a weekend and he graciously allowed me to buy a two tone ladies Datejust that had been sitting in the case for a couple years. Blessed! But now I have a step son.

NeuroticLobster

Customer: I’d like to buy a Rolex
AD: Laughs* and proceeds to call the cops

martinsalmen

Man, Rolex made me love even more my Casio F91W.

aiden

I first started out at my AD with Tudor GMT, first purchase. Entry level 5k. 1 yr later i returned seeking a 40mm sub. Received a call nearly 12 mo later, made the purchase.

jeep

I wasn’t having much luck getting a new Rolex from my AD but we also happened to be in the market for unrelated jewelry and I bought her some diamond stud earrings and the conversation came up about being on a list for a new James Cameron Deep Sea. Told him it had been like 2 years and still haven’t heard back. Within a couple weeks he gave me a call and said he had one for me. I paid the full retail price. I was a bit Naïve until later when I realized it was the other major purchase that made me eligible.

mikymomo

I love it how they are very strict with selection however a Rolex isn’t the best of watches and is definitely not built how other brands are.

Tyler-femm

It is quite sad how the brand is playing with the ego & exclusivity. They are far more other important things in our lives than trying to get into the club and having to purchase unnecessary items. Thanks Covid for being the eye opener.

pasinhumbert

i walked into a local walmart and was able to get my Casio G-Shock without having to put my name on a waitlist. last week, i bought my Omega at a local jewelry store. rolex is for the birds.

nhojcam

Got the call from my local AD today with the good news, got a Wimbledon dial oyster bracelet Datejust 41. Pick it up Sunday! Cannot wait

ryanbrough

Im client type C. When I was A and B damn near none of these applied. I just told them what I wanted and they told me if its possible or not. Now Im 3 Rolexes and an AP into my collection.

ToneyDouglas

I went with a Patek after a salesman treated me poorly.

ELT

Most of these rules you can throw out the window. Most AD’s will size you up as to your spending potential. If you come in with an expensive watch and seem to be a nice person that is truly interested in watches it helps a lot. Some will even take a chance on you and give you a desirable watch with no purchase history.

mr.thinkpositive

I bought an Invicta Speedway. Now I have a nice watch and $39, 930 in the bank for emergencies.

RachelDerGolem

Put my name on the list at the AD for a steal Daytona and after 6 months realized I probably wouldn’t get one so I told them I would settle for a submariner and two months later I got it. Very happy with it.

nader

*_In the REAL world, any seller chooses customers by cash, check or credit card 💳_* Customer demand has put Rolex into an alternate universe.

joeskeptical

It really wasn't that difficult for me. By the time I registered interest for my Datejust 126234, even it was in high demand. I went to Bachendorfs at the DWF Galleria and registered my interest with a man named Neil. I had no purchase history at that AD. Neil took all of my information and placed the order in May of '21. I didn't have to buy something else. I didn't have to pay a deposit or put a card on file. I didn't have to fill out any forms. The only thing I had to do was wait 9 months. On 1/28/22 Neil called me to let me know that my watch had arrived. I picked it up the next day.

raletky

Until watching this video I have never considered buying a fake rolex.
Now I really want a fake rolex or 10....

ccooper

Just remember people, it's a watch plenty of other options out there, I wouldn't waste my time with this nonsense 😂😂

ruairiobradaigh

🤣🤣🤣 When they don't want to sell it to me, I step over to another brand. So simple.

bartobruintjes

Not quite right... but fair approach. Each Rolex AD is unique in how they treat/sale to his clients. Plenty of them sell directly to grey market dealers... The waiting list list its a mere excuse

smartmad

How Rolex Authorized Dealers Choose Who They Sell To