Rolex Authorized Dealers hate when you do this...

BOTTOM LINE- buy what you really want; and not what you *think* you need to buy in order to get a rare piece. If you exclusively want a rare piece and have no history with your Rolex AD, your only realistic shot is the secondary market at a mark up. Nearly all Rolex sales associates are happy with that. Welcome to the state of the mad Rolex market. Resellers need not inquire.

[texashobbies]

Most AD’s are horrible, I don’t feel bad for anything a buyer does to them.

[NickShabazz]

This video is one of the best arguments for finding another brand to enjoy that I’ve heard. This is not a game we should have to play. I think Rolex is shooting themselves in the foot hard right now, and are probably going to lose a generation of enthusiasts to this kind of silliness.

[farhadk.dadyburjor]

There’s nothing like an honest Rolex dealer. You’re obviously smoking the good stuff.

[ziplepingouin]

These AD's are digging their own grave... More and more watch brands sell via internet directly and people are willing to buy on the internet... The dishonesty of these AD's will only accelerate their demise...

[japd]

You are wrong Bruce, all ADs use those practices, there is no way I can get a steel sports model, I am not offered those models even if they have them.

[iaincook]

Sorry Bruce, I think the demand for Rolex has turned more ADs into those ‘bad’ ones you referenced at the start. Day after day, week after week, I see the same people flipping new SS Rolex sport models. Yet walked in with cash to buy for your 40th and you’re laughed out of the store. ADs are destroying the Rolex brand.

[simonwright]

My local ad is one of the bad ones. All of these games are the reason I will be buying Grand seiko and others from now on.

[MegaBlackley]

It's just unfortunate that Rolex has degenerated their customers and ADs into what is essentially drug dealing. It cheapens the whole process and the brand IMO.

[ianwillo]

Rolex has a problem coming in 5 years. Absolutely terrible brand experience and the latest statement - it's not our fault, it's up to the ADs - smacked of laziness.

[edmundwyss]

I’ve never asked a Rolex AD about a sports model without having them basically laugh in my face. So honesty gets you nowhere with these people in my personal experience.

[PrinceOfAllTheAngels]

Pro tip: If you go in with a gun and a ski mask they give you all the watches for free!

[CarrotChronicles]

Sorry man, I think you’re off on this one… As much as I want to believe you, the grand game has turned most ADs into bad apples. I walked into my local AD genuinely wanting to pick up my one and done Rolex piece the Explorer 1, and I was told in my face, plain as day, that I stood no chance (zero, nada) without purchasing any of their two-tone pieces.

When Random Rob bought his 41mm nd sub in his vid, he mentioned Lucido as being one of those ADs that are “different”, that they’ll help you without you needing to help them offload some of their current stock. My jaded af self doesn’t believe one inch of that story.

[robertbachmann]

I don't know where you find those 'good' ADs you are referring to, but here in Asia they sell everything to flippers (or at least 90% of what they get). Think about it, where do you think all the independent dealers get their brand new Rolex from? They have all the hard to get models, brand new (maybe 1-2 weeks old) and in unlimited numbers. They don't have something you want, tell them and 2-3 days later they have it. Brand new. It's a myth that ADs sell watches to regular clients at retail price without any kickback/benefit.

[borjastick]

Rolex Authorized Dealers hate when you do this...

Go in and try to buy a Rolex!

[eboyjim]

Here's my problem with Rolex: I do like their watches. They produce classic, beautiful designs. However, unless I'm wearing a Dior suit every day, everybody who looks at me wearing one is either; 1. Going to assume it's fake. 2. Is going to assume I paid way over what it's actually worth. or 3. Is going to assume I sucked off an AD to get it. It takes everything away from what makes a Rolex cool. So just from a values point of view, I'm sticking with Omega. It's not a lesser choice. I would buy a Rolex in addition to Omega if this nonsense wasn't going on. But I'd be ashamed to have one on my wrist nowadays.

[reconn]

Just get rid of ADs and sell direct to the consumer. This is why i bought Omega for 1/3 the price

[brendankavanagh]

Says a guy who owns several, would know several ADs and has a huge internet following. Try being a normal and finding a "good" AD haha keep smoking crack bro

[patrickday]

Aren’t the people willing to pay $30k for an $15k watch just as much to blame?

[cursedrake]

Hard disagree with this video, and I have never flipped a watch in my life. No brand is worth this amount of hassle, and I can't fault consumers for taking advantage of the system, since that's what every AD is doing as well. This video gives me the impression that you chatted with an AD and are just publishing their own take on the matter. I absolutely hate scalpers who take advantage of temporary lapses in supply (i.e. next gen gaming consoles right now), but I feel no animosity toward Rolex flippers. No offense Bruce, but didn't you just make a video talking about how you flipped your Vacheron? I really don't see how flipping it right away vs. 3-6 months later means all that much, you still profit in the end if the piece is desirable enough that the used price is worth more than retail. In the end, salesman should not have to care what you do with the watch after you purchase it. You bought it, it's yours, flip it if you want. I understand that they want to sell to people who will actually wear it, but again, this is Rolex's fault for limiting supply to make their brand seem more exclusive.

[nautaki]

Huh? Customer walks in the store and wants to buy whatever is for sale and that is a problem? Ridiculous....