WHY SO SERIOUS? | Peter Sagan in Japan

As the world seems to spin at an ever-increasing rate, the legendary pro cyclist Peter Sagan has just one question: Why so serious?

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[xros]

Peter Sagan will forever be magnificent! You’ve got a priceless gem there Specialized! 😍 💎 🔥

[michaelstratton]

This is frankly better than some Superbowl ads. Makes me want to get out of work early so I can clip in.

[leonunes]

Nice vid and I have enjoyed watching it. Thumbs up from me.

[doh-ray-meproductions]

I like the philosophy, it's totally true, one must find laughter and enjoyment in life, it's essential.

[mxskier]

nice! any word on 2023 aethos release dates?

[wasupwitdatmofiki]

Just because P. Sagan rides Specialized doesn't mean I want to. This commercial does nothing to sell bikes. In fact it just adds to the cost of Specialized bikes.

[isaachlloyd]

Every cyclist that follows a training plan and completes faces days with loss of motivation. They all feel like they aren't enjoying cycling every once and a while. Peter Sagan is good at managing that

[DrewMtl]

Oh come on! Enough bubblegum philosophy and more bike and more Sagan.

[juanjohnrico]

the like was purely for Sagan ... not the inane pseudo-wisdom.

[chvastek]

Piotrek u have to be focus on races, advertisement don't help you in way to win.

[David-tfli]

only serious thing is your company bike price

[umah.]

What is it all about? 🤔 Aethos commercial?

[uhlmwvn]

Trying abit too hard now to be wow. Still kudos to Sagan for being prob the most commercially successful cyclist since Armstrong.