Porter's Five Forces Model | 60 Second Business

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Porter's Five Forces Model is all about understanding the nature of competition in an industry!

If the overall forces are strong (such as a high threat of new entrants, or high supplier and buyer power), then existing businesses in an industry will often find that industry profits are low. This changes how they compete!

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Great video, for a quick on-the-go revision ❤. Thank you so much for this🤝

tanmaykanke
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Overall competitive forces (center on the map) is core - it exists regardless of the other 4, and explains strategies such as differentiation. But yes, it does mean that the other 4 are now measured as Relative... me against 100 means 1 more new entrant is unlikely to be significant.

verngreenway