Porter's Five Forces - A Practical Example

According to Porter's five forces framework the competitive environment in an industry is influenced by five forces:
• The Threat of new entrants;
• The Threat of substitute products;
• The Rivalry among existing firms;
• The Bargaining power of buyers;
• And the Bargaining power of suppliers.

The five forces model teaches us that competition has multiple dimensions. It is important how many direct competitors we have, but it is also important if clients can choose to use alternative products, or if new entrants are likely to enter the market and increase current levels of competition. In addition, we shouldn’t forget that clients and suppliers can have a very strong bargaining power, and dictate the terms if the companies in an industry are unable to do anything about it.

[anenetc]

Thank you so much. Just covered half a semester's course by watching this

[PortiaKhwekhwe-SA]

This is awesome and well articulated !!!.

[MikeStedman]

It appears that this video was part of a series. Is there a link to the playlist?

[shafikairan]

That was really helpful...Thank you so much

[satyam]

This is still relevant 6 years later... Nike and Adidas still ruling the markets

[lvrari]

nice and helpful content!
keep on doing! 👊🏻

[ericrferreira]

That’s amazing! It was very easy to understand the theory :) well done 👍🏼

[mrjuicejar_yvk]

Thankyou. This was easy to follow and understand

[hebaalghareeb]

Where's the part1 of the video explaining porter's five forces as a concept?

[seyfboyko]

what happens if all the forces are plus ?

[ashleyli]

The video is analyzing on global established brands in the industry instead of the whole industry in general.

[geetikabhandari]

So in this example, bargaining power of buyers is low, right?

[nayagilbertt.]

How does the new entrant and substitute products affect the firm’s
competitiveness?

[kamranmirzayev]

couldn't you give references for the research :( at least for the market share please.

[davidaparicio]

anyone got the source for the chart at 2:18

[desireel]

Good information but so distracting watching a cross-eye animation.

[HHXMENTOR]

There appears to be a mistake? You say the market is highly concentrated if the top 4 players combined markershare is above 80%

Nike and Adidas alone are near these 80%, but you say in the video all 4 only have around 37%?

[Jay-zfbu]

I'm disliking because the female cartoon is cross-eyed.

[waulpall]

What the hell are these ridiculous animation templates I keep seeing everywhere. Terrible!