Amstel - Chef directed by Greg Gray

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The new Amstel commercial, directed by Greg Gray for agency OwenKessel, tells the story of a strong-willed young man, determined to turn his dreams into his own destiny.

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This ad hits Chefs right in the soft spot. Beautiful and very realistic

Engelados

Been a culinarian for 10 years now, only ever worked in kitchens my adult life. Occasionally I’ll watch this to keep myself oriented; in the hospitality industry you deal with some stressful times that make you doubt yourself. Amstel is an ok beer but godamn if their marketing team didn’t strike gold with this ad.

nicolasfosson

Its an inspired video for any cook in a restaurant to become a chef. My girl that is in culinary school cried after watching.

YJMAN

There will be hard times! people will doubt you and make your life so hard at first. Keep pushing forward, be humble and never give up! I always see comments saying quit don't do it this industry sucks. Only the strong make it here, follow your heart and always keep the passion lit. The sky is the limit !

frenteblanco

As a chef I really have to admit.. they portrayed this beautifully. Even the cutting of his fingers.... the burning of the food... the bad dry food.... it happens to the best of us. The times you gotta get up.. the times you how much you learn .... you really have no idea how realistic this is using your Head chef as a stepping stone.... it's real. And this is what it's like 100 times over. Really really impressive. ❤ I love being who I am.

NickDamons