Perfecting Our Modern Data Stack Recipe: What We Learned On The Journey At Huel

Big Data LDN 2022, 21 Sept, 12:00pm, Modern Data Stack Theatre
Speakers:
Jay Kotecha, Huel
Ricky Patel, ThoughtSpot

With so many tasty new software ingredients out there, creating the perfect recipe for your modern data stack can feel daunting. Just like in our test kitchens, a certain amount of experimentation is involved. In this session you’ll learn about Huel’s journey to build a stack with ThoughtSpot, Fivetran, Snowflake, dbt, and DataRobot that underpins our goals to boost data adoption and marketing performance, and ultimately fulfil our mission to ‘Make Customers Happy’.

I’ll detail how our stack evolved over the years including: our ‘buy vs build’ approach; the components we ultimately chose, and how they work together; some important lessons we learned through experimentation; how we drive data adoption; and how our growing data team is empowered to play a vital role in fuelling company growth, expanding internationally, and becoming a household consumer brand.