How to Lead, Not Follow: Speed, Creativity, and Funk in B2B Tech - Nemanja Zivkovic

In this episode of the Funky Marketing Podcast, we explore the power of agility, creativity, and funk in reshaping the B2B tech landscape. With a solo episode hosted by Nemanja, we’ll break down how B2B companies can stop playing catch-up and start leading through quick decision-making, boundary-pushing creativity, and engaging brand experiences. If you’re ready to make waves in B2B, this episode is for you.

🔑 Key Topics Covered:

- The importance of speed in a crowded B2B tech space and why agility is a must for survival.
- Breaking out of traditional B2B molds with creativity to differentiate and stand out.
- How “funk” can create brand loyalty and make your audience feel connected.
- Real-world examples of brands like Slack, Drift, and Zoom that leveraged speed and creativity to lead their markets.
- How to build growth loops that continuously optimize and adapt in real time.

📝 Action Steps:

- Prioritize speed in decision-making to stay ahead of competitors.
Embrace creativity in messaging and positioning for a unique brand identity.
- Use engagement strategies that create authentic connections with your audience.
- Establish growth loops to consistently learn, adapt, and innovate.
- Lead conversations by defining your market instead of following trends.

🔗 Important Links:

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

⏰ Timestamps:

00:00 - Intro
05:46 - Why Speed Matters in B2B Tech
19:15 - Client Stories: Breaking Away from Bureaucracy
27:21 - The Role of Creativity in Building a Unique Brand
33:28 - Introducing “Funk” for Deeper Audience Engagement
38:42 - Bringing It All Together: Speed, Creativity, and Funk

#b2bmarketing #TechInnovation #CreativityInBusiness #BrandEngagement #LeadNotFollow #GrowthLoops #FunkyMarketing