5 Things You Need to Do to Create a Category (and What Makes Them Super Hard) with Gainsight

Building a company is hard enough, but what if there's no clear market to launch into? That's the situation Gainsight CEO Nick Mehta and CMO Anthony Kennada found themselves in when they joined the company that would become Gainsight in 2013. There was no playbook for category creation, so they built their own—and catapulted Gainsight into one of the fastest growing private companies in the world.
Join Nick and Anthony for an open and honest look into their playbook to building the Customer Success category: the needle movers, the mistakes, and everything in between.

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