Digital Strategy Short Course | Introducing The DMI Track | Digital Marketing Institute

Fast track your knowledge of digital strategy fundamentals with this interactive short course. By understanding how to place digital at the heart of your business, you’ll learn how to align your strategy around customer personas, your brand story, your team, and the customer buying process. Also includes free DMI Membership for six months.

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies, and useful toolkits, this course will quickly make you familiar with the best practices in digital strategy.

Course Modules:
- The Customer and Your Brand Story
- Setting a Budget, Nurturing a Team, and Assessing Risk
- Channel Planning for a Complex Buying Process
- Becoming a Digital Leader

About the Digital Marketing Institute

The global standard in digital marketing certification!

The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.

Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more.

Join our global members and get the skills that employers want and make your impact.

Why choose Digital Marketing Institute?

DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world's leading education brands.

Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.

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