How I built a billion dollar coffee company called Kopi Kenangan

Edward Tirtanata, 35, is the co-founder and CEO of Indonesian unicorn coffee chain Kopi Kenangan.

He started the business in 2017 with his good friend James Prananto after realizing that major coffee chains in the country were too expensive for the average Indonesian.

Today, there are over 800 outlets of Kopi Kenangan across Indonesia, Malaysia and Singapore.

#CNBC #CNBCMakeIt #KopiKenangan #foundereffect

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[Dita_Utomo]

Proud to see a home-grown Indonesian company featured in CNBC! Congratulations on all your successes thus far, Edward and team! Maju terus!

[ravitejasikhakolli]

This guy is genius.. Mind blowing strategies and thinking. It's complete opposite of starbucks

[mellenix]

"This coffee tastes exactly like my ex-girlfriend. It was sweet in the beginning and bitter at the end." LOL

[fsrxogn]

Kopi Kenangan is really a life-saver for middle class in Indonesia with their affordable price and great quality coffee 👍🏻

[EcomCarl]

Kopi Kenangan's strategy of embracing local tastes over a uniform approach is a masterstroke in building brand loyalty and understanding market nuances. 🌍 It's impressive to see how aligning product offerings with cultural preferences can propel growth and set a brand apart in a competitive industry.

[arghandewal]

The best coffee I ever had was in Bali. I asked our Airbnb host what brand it was and he took us to the market to buy it: Literally just locally grown coffee without a label. I hope this company eventually makes it to the U.S

[bluecat]

As an indonesian i am proud of this man and his team.

[indigodeville]

Watching this while sipping my Kopi Kenangan mantan. The moment I firstly tasted Kopi Kenangan dan Kopi Janji Jiwa, I knew it's time to say goodbye to Starbucks.

[christianpandapotan]

i remember their first stall in Standard Chartered building in Jakarta and I might remember their first group of crews. So proud of the growth of this brand!

[had]

Amazing speech, smart & to the point.. really answer how big the Kopi kenangan today coz of him..

[TGStamfordPark]

Great story - super bold to scale up and buy locations during Covid shutdown

[MuhammadZaki-msdn]

Amazing Interview, really inspired with how the CEO is very optimistic and confidence to bring his company to 3, 000 outlets in 2028.

[user_]

Before i doesn't have much expectation, that afternoon i was tired and then i decided to stop at KK coffee shop i order oat latte and butter croissant, i will never forgot how pleasant is that

[_rebecca_jean]

With such a humble heart, smart mind and sweet personality surely his continued success is assured 💯 All the power to you!!!!
Thank you for the inspiring story ❤

[rahmatstyles]

At first when I chanced upon its name I laughed because it felt funny. But at the same time, I think “what if they are going to be profitable one day?” But that day is today. Congratz.

[MetalpigTV]

Love the local name and meaning of 'Kenangan...'
Greetings from the Philippines

[MarketingFoodOnline]

We just talked about his on our channel about launching a coffee shop business. Even selling coffee Brands online is skyrocketing.

[justmoch]

as much as I like and being a loyal customer myself in my small city in java, one thing that I can have a better suggestion for them is that maybe the menu selections could turned back slimmer as it was. Now that they provide a seasonal selection, there’s no need to have a drink that has very low demand. you can cut off such that a thing. and thank you for providing us quality coffee in such an affordable price.

[muazmohd]

Amazing episode. More pls! Always great to learn from these entrepreneurs

[OlegEvdokimov-wumf]

Thank you so much for sharing a very important and helpful trading video with us