Rachio: Product Video

We created this 60 second intro video for Rachio as a part of their pre-order campaign for their product, the IRO. While the product and the technology behind it are incredibly cool, the focus of the video was to convey not only the immeadiate benefit of the IRO (greener grass using less water), but also the long-term benefit of homeowners being able to enjoy their yards instead of worry about them.